P&G Professional Celebrates National Dishwasher Appreciation Day by Partnering with Celebrity Chef Jet Tila to Introduce the New Dawn Professional Heavy Duty Manual Pot and Pan Detergent

Formulated for the Toughest Grease, the New Dawn Professional Heavy Duty Will Help Make Dishwashing Easier and Give Restaurants a Clean Their Customers Can Trust

CINCINNATI--(BUSINESS WIRE)--The service industry can be busy and stressful, and in restaurants, one of the toughest jobs is washing the dishes. The top two pain points for dishwashers is baked-on and caked-on grease, often leading to soaking the pots, pans and utensils for 1-2 hours before the scrubbing can begin.

No one knows the value dishwashers bring to a restaurant back-of-house better than celebrity chef, author, restaurateur, and restaurant developer Jet Tila, who started his career as a dishwasher in his family’s restaurant kitchens and markets in Los Angeles and worked his way up to running his many restaurant and food concepts. Together, Dawn Professional and Tila are celebrating National Dishwasher Appreciation Day with the introduction of Dawn Professional Heavy Duty Manual Pot and Pan detergent, which will do more of the work to clean grease, saving the time and labor it takes for scrubbing and soaking.

“When I started my career as a dishwasher, I spent countless hours scrubbing pots and pans and stayed into the wee morning waiting for them to soak just so I could do it all over again,” said Tila. “Having a reliable dish detergent that can help dishwashers get the job done faster is why I’ve partnered with P&G Professional to promote the new Dawn Professional Heavy Duty Manual Pot & Pan. Restaurant owners and operators, like myself, now have an option that works for kitchen staff to alleviate the stresses that they face to make the entire kitchen operation run more efficiently.”

Dawn Professional Heavy Duty Manual Pot and Pan detergent will better serve high-grease commercial kitchens and help dishwashers, kitchen porters, and restaurant staff and operators provide their guests with a clean they can trust.

“With the time and effort they spend on cleaning greasy pots and pans and other kitchen tools, back-of-house kitchen staff have some of the hardest jobs in a restaurant but rarely are celebrated by customers,” said Paul Edmondson, Vice President of P&G North America. “Restaurant owners want a detergent that saves time and makes the lives of their dishwashers easier. So we developed Dawn Professional Heavy Duty to get the job done right, building on the trust that restaurant workers have in Dawn. We are expanding our portfolio with a great product that business owners can rely upon, saving money and time—all while delighting their staff.”

With its unique, proprietary formula created for professional use by P&G scientists, Dawn Professional Heavy Duty Manual Pot and Pan contains three times more baked-on grease cleaning power¹ to help dishwashers spend less time and energy on greasy cookware and can reduce scrubbing by 50% from active ingredients that do more of the work 1. Specially formulated with Dawn Professional’s highest level of proprietary grease-cutting surfactant, Dawn Professional Heavy Duty can take on the toughest pots and pans in the sink.

Dawn Professional Heavy Duty Manual Pot and Pan is available in 38oz. and 1-gallon sizes and is sold at select retailers and distributors nationwide. To make sure restaurant owners and operators have a positive experience with the new Dawn Professional Heavy Duty Manual Pot and Pan, P&G Professional offers a 100% money back guarantee. Learn more at pgpro.com.

For additional assistance, P&G Professional offers SmartAssist, a free virtual cleaning expert that can provide tailored cleaning, disinfecting, and sanitizing solutions that address the needs of small businesses. Visit smartassist.pgpro.com to learn more.

^1	More cleaning ingredients per drop vs. Dawn non-concentrated

About Procter & Gamble Professional

P&G Professional, the away-from-home division of Procter & Gamble, helps businesses shine with a portfolio of trusted brands, including Tide® Professional, Dawn® Professional, Microban 24® Professional, Cascade® Professional, Mr. Clean® Professional, Febreze® Professional, Swiffer® Professional, Charmin®, Comet®, Spic and Span®, Bounty® and Safeguard® Professional. P&G Professional provides a clean that impresses even the toughest critics. To learn more about P&G Professional visit www.pgpro.com.