DERMA E Launches New Pure Biome Skincare Line

Brand launches new product line to help protect and strengthen your skin

SIMI VALLEY, Calif.--(BUSINESS WIRE)--Vegan, natural, proven clean beauty skincare brand DERMA E is excited to announce the launch of their new Pure Biome Skincare line, designed for those with skin sensitivities, to help strengthen and protect the skin barrier.

The dermatologist-recommended Pure Biome line —which features the Pure Biome Balancing Cleanser, Pure Biome Balancing Cream, Pure Biome Balancing Serum and Pure Biome Balancing Eye Cream — is uniquely infused with a proprietary sensitive biotic system made up of prebiotics, probiotics, antioxidant-rich Cica and Pycnogenol® to help strengthen against the appearance of redness and dryness resulting from an imbalanced, weakened microbiome.

Here’s how it works: The skin microbiome is an ecosystem of bacteria (a.k.a. skin flora) that lives on the skin’s surface, helping to defend against pathogens that could affect skin’s overall health. A balanced microbiome equals healthy skin. Probiotics are the skin’s heroes, protecting it from internal and external stressors, and prebiotics contain what the heroes consume to ensure they flourish and multiply. By ensuring the skin’s barrier is intact and healthy, the prebiotics and probiotics reduce fine lines, wrinkles, dryness and irritation. These products also benefit from the appearance of Cica, which has a long-standing reputation as one of the “miracle elixirs of life” due to its natural soothing properties, support for barrier function, and increase in antioxidant protection.

“The microbiome is a unique mix of microorganisms that must be in balance for the skin to thrive. For those with sensitive skin, the key issue at hand is an imbalance in healthy bacteria in the microbiome compared to normal skin. We’re so proud to be launching our new Pure Biome Skincare Line, designed specifically to support the strengthening & balancing of the microbiome for those who suffer from skin sensitivities. These expertly formulated products harness the power of prebiotics & probiotics to improve the skin’s surface protection and create a healthy barrier,” said Nicole Akers, Vice President, Innovation & Clinical Education at DERMA E.

In a 6-weekly clinical study that involved daily topical application of the Pure Biome skincare line, 100% of participants found the regimen hydrating & moisturizing, 97% of participants saw improved skin hydrations and improved skin sensitivity, and 94% of participants found the products to be soothing and non-irritating to the skin.

The Derma E Pure Biome Skincare line will launch exclusively on DERMAE.com and retail between $16.50-$29.95.

About DERMA E
DERMA E is a leading natural, eco-ethical skincare brand with a global presence. Founded in 1984 and headquartered in Simi Valley, California, DERMA E’s mission is to deliver high quality, affordable and natural skincare products to consumers. DERMA E’s products are 100% vegan and cruelty-free and do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs. For more information on DERMA E, please visit: https://www.dermae.com.