Manitex International Announces New Global Branding

Brand Consolidation Better Reflects Manitex’s Focus and Aligns with Updated Growth and Value Creation Strategy

BRIDGEVIEW, Ill.--(BUSINESS WIRE)--Manitex International (Nasdaq: MNTX) ("Manitex" or the "Company"), a leading international provider of truck cranes, specialized industrial equipment, and construction equipment rental solutions serving the infrastructure and construction markets, today announced the consolidation and refreshing of its branding across its global product portfolio.

The new branding consolidates the Company’s current product lines into five core categories, and better aligns our product focus under the Manitex International product families. These categories include:

• Manufactured lifting solutions including our comprehensive Truck Crane family of products under the Manitex and PM brands,
• Aerial Work Platform products under the Oil & Steel brand,
• Electric Industrial Crane products under the Valla brand
• Rental Solutions product offering through Rabern

“Our vision is to elevate the people and processes of construction. Our first products were developed 78 years ago, where our team began to innovate solutions that enable and improve the way our customers lift in industrial applications. Throughout our history, Manitex has grown through acquisitions, acquiring product offerings that provide practical innovations to the people who construct and maintain buildings, civil infrastructure, and electric distribution and energy infrastructure,” said Michael Coffey, Chief Executive Officer of Manitex International. “Our new branding initiative consolidates our brand identity with a uniform look and feel, and reflects Manitex’s spirit of teamwork, global collaboration, and customer focus. The new branding also supports our recently updated growth and value creation strategy, ‘Elevating Excellence,’ that we launched in 2023.”

Manitex distributes its products through a global dealer network. “We are very proud of our dealer partners, who have played a key role in helping us develop new solutions and support our mutual customers with excellence,” said Coffey. “Our more uniform identity is also expected to help our dealers by representing a more cohesive and clear set of brands to their customers.”

The new branding, along with several newly developed products that are designed to increase productivity and efficiency, will be on display at ConExpo 2023, in Las Vegas, Nevada on March 14-18, 2023.

About Manitex International, Inc.

Manitex International is a leading provider of mobile truck cranes, industrial lifting solutions, aerial work platforms, construction equipment and rental solutions that serve general construction, crane companies, and heavy industry. The company engineers and manufactures its products in North America and Europe, distributing through independent dealers worldwide. Our brands include Manitex, PM, Oil & Steel, Valla, and Rabern Rentals.

Forward-Looking Statements

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