Xponential Fitness Takes on the Seas with Launch of Pure Barre, YogaSix and StretchLab Experiences on Princess Cruises This Week

Club Pilates, CycleBar, and STRIDE Fitness Experiences to Follow as Cruise Guests Seek Healthier Options on Ships

IRVINE, Calif.--(BUSINESS WIRE)--Xponential Fitness, the largest global franchisor of boutique fitness brands, has ushered in a new wave of boutique fitness as three of its brands debuted experiences this week on Princess Cruises. Pure Barre, YogaSix and StretchLab fitness classes are now available to guests onboard, with additional brand experiences to follow soon, including Club Pilates, CycleBar and STRIDE Fitness. Xponential Fitness classes will be complimentary for guests who have purchased all-inclusive packages like Princess Plus and Princess Premier and can also be purchased on an a la carte basis on all Princess ships. XPLUS, Xponential’s digital subscription, will also be streaming across Princess’ more than 23,000 staterooms on Princess’ proprietary digital content platform, OceanView.

“Xponential Fitness has become the leader of boutique fitness on land with over 2,600 brick-and-mortar studios around the globe, and we’ve staked our claim on the digital space with XPLUS and XPASS, so the only place to go next was the high seas,” said Anthony Geisler, Founder and CEO of Xponential Fitness. “The same boutique fitness classes people know and love at their local studios can now be a part of their routine on vacation, even at sea, and we are excited to introduce thousands of new Princess guests to Xponential’s life-changing workouts.”

These onboard Xponential experiences will emulate the premium offerings provided in traditional studio locations and be taught by world-class instructors with specialized training.

• Pure Barre will offer a signature full-body workout. For 30 minutes, guests will be guided through a series of low-impact, high-intensity isometric movements designed to improve flexibility while strengthening and toning the body.
• Guests who try YogaSix aboard a Princess Cruise can expect a 30-minute full-body yoga flow experience that will stretch, strengthen and connect students to their body and mind. YogaSix is an intimidation-free zone, so whether you have never tried yoga before or are a seasoned practitioner, you will feel welcomed, empowered, and supported throughout the practice.
• StretchLab will offer guests an instructor-led 30-minute stretch & release class utilizing stretch straps and foam rollers to help them destress, rejuvenate, and improve flexibility, a welcome alternative to the traditional wellness and spa services typically offered on cruise ships.

Xponential Fitness’ classes are now available across the fleet of 15 Princess Cruise ships, which sail to the Caribbean, Alaska, Mexico, Europe, the Mediterranean, and Australia, among many other destinations. To learn more about Princess Cruises, visit www.princess.com, and to learn more about Xponential Fitness and its 10 brands, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS

Xponential Fitness, Inc. is the largest global franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 48 U.S. states and Canada, and through master franchise or international expansion agreements in 14 additional countries. Xponential Fitness' portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.