The 30 Most Influential Leaders in Ecommerce for 2023 Announced by Signifyd

The stars of online commerce are leading the way into a rapidly transformed world of retail that shows no sign of slowing down

SAN JOSE, Calif.--()--Signifyd today announced the 2023 winners of its Most Influential in Ecommerce award, honoring the brightest lights in online retail who spent the past year leading their organizations into the future, nurturing their team members’ careers and serving customers by building better experiences and a better industry.

After years of navigating pandemic disruptions and supply chain meltdowns, this who’s who of digital commerce came face to face in 2022 with the latest challenge to retail’s success: historically high inflation. And what did they do? Persevered, pivoted, profited and executed plans that captured overlooked revenue and provided new and exciting ways to purchase for consumers whose shopping preferences are evolving.

“It’s always a great day when we can recognize the extraordinary work of outstanding ecommerce leaders. But actually, we are the ones who are honored to be working in the same industry and toward the same goals as this incredible group of creative leaders,” Signifyd CEO Raj Ramanand said in congratulating the honorees. “History has shown us that new challenges will appear, sometimes with little warning. Based on this year’s honorees and past honorees, I have no doubt ecommerce and retail leaders are up to the task.”

Year in and year out, Signifyd’s Most Influential in Ecommerce prove that there is no cowering in commerce. This year’s winners launched ambitious mobile apps, built stouter risk intelligence operations in the face of fraud innovation, expanded internationally, created richer loyalty experiences and launched creative ways to help customers discover the products that served their needs.

“I absolutely love the fast pace of the ecommerce and digital spaces and the dynamic change we are seeing day in and day out,” said honoree Letitia Webster, who is Tractor Supply’s senior vice president, ecommerce, omnichannel & master data management. “Retail will only continue to evolve as new digital capabilities emerge and mature, and it is incredibly rewarding to me as an ecommerce leader to envision and architect how we apply those capabilities to deliver legendary service.”

The 2023 Most Influential in Ecommerce know that technology on its own is not the answer, but choosing the right technology — tech that serves the consumer and turns shoppers into fans — holds one key to building an enterprise that is constructed for the future. They understand that all that’s good in ecommerce starts with the customer and ensuring that they feel valued at every step of their buying journeys.

And while each honoree achieved new heights in 2022 that propelled their organizations forward, their success also serves to show the way to their peers and to those who are just launching their careers. To follow all the winners' stories, visit the Signifyd website.

The Signifyd 2023 Most Influential in Ecommerce are:

The 2023 Most Influential in Ecommerce award winners represent the third group of retail innovators honored by Signifyd, which started the program while partnering with online retailers whose heroic efforts lead to impressive success stories in the midst of the pandemic.

The resulting Most Influential in Ecommerce initiative is a program as much as it is an award. It provides ongoing opportunities for a newly formed community of industry experts to share learning opportunities with each other. They will connect throughout the year to give and take advice and ideas drawn from their deep well of knowledge and experience.

That all starts Friday when award winners will gather virtually to be honored during a program featuring Forrester Vice President, Principal Analyst Suchartia Kodali, a leading expert in ecommerce and omnichannel retail.

About Signifyd

Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience and eliminate fraud and consumer abuse risk for retailers. Its solutions provide the transparency and control that brands need to succeed in the rapidly changing world of commerce. Signifyd, which is the leading provider of payment security and fraud prevention for the Top 1000 Retailers for 2023, is headquartered in San Jose, CA, with locations in Denver, New York, Mexico City, São Paulo, London and Belfast.


Mike Cassidy
Signifyd head of PR & storytelling

Release Summary

The 30 Most Influential Leaders in Ecommerce for 2023 Announced by Signifyd.

Social Media Profiles


Mike Cassidy
Signifyd head of PR & storytelling