good2grow® enters food category with Snackers launch

Better-for-you kids brand known for its beverage lineup expands into a new aisle with single-serve snack product

ATLANTA--(BUSINESS WIRE)--good2grow has announced the launch of an exciting first in its lineup of better-for-you kids products, Snackers, the company's first entry into the food category. Like good2grow’s beverage portfolio, the new Snackers combine fun and nutrition with collectable licensed character tops and wholesome ingredients. Snackers are available at select regional retailers including Meijer, GIANT and Stop & Shop, with national distribution slated for spring 2023.

good2grow Snackers are sold in 2-ounce, single-serve packages and feature baked oat and wheat crackers in two kid-approved flavors, Cinnamon and Chocolate. Snackers are topped with reclosable and reusable lids featuring kids' favorite characters from Disney, Nickelodeon, Hasbro, Comcast Universal and more.

“We’re proud to bring the best attributes parents and kids love about our beverages – kid-requested characters, convenient packaging and better-for-them ingredients – to our first product in the food category,” said Gunnar Olson, CEO of good2grow. “Snackers represent an exciting new chapter and significant growth opportunity for our brand.”

The new product has launched amidst a period of strong growth and innovation for the brand, which also introduced an Organic Milk product in 2021 (now a top-three product in the single-serve milk category). The brand has also made significant updates to its fan-favorite Collectors Club app, including the creation of a rewards program for users which allows them to earn prizes for their activity in the app.

“good2grow is so much more than a food and beverage brand,” said Edzra Gibson, vice president of brand marketing. “Through our continued innovation in the industry with products like Snackers, and enhancements to the collectability platform, our team ensures that we are not only meeting the needs of consumers, but also creating an experience that makes them smile.”

To learn more about good2grow and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.

About good2grow

good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe, recyclable and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™ and CVS™. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.