Pepper Consumer IoT Platform and Notion, Comcast’s InsurTech Business Unit, Combine to Create a Leading IoT Platform Company

Combined Company Fueled by Investment from Comcast

Combination will Accelerate Growth for Pepper’s Turnkey IoT Platform and Enable Insurance Carriers to Deploy Seamless IoT Solutions

KANSAS CITY, Mo. & DENVER--()--Pepper and Notion announced today they have combined, creating a leading IoT and smart home platform business that will offer insurance carriers customized, seamless and connected solutions in the fast growing Insurtech and IoT industries. Pepper enables businesses worldwide to build, deliver and monetize secure connected devices and services to consumers through a sustainable revenue model. Notion is an easy-to-use DIY smart property monitoring sensor system and app to enable home and small business owners to proactively monitor and reduce loss from costly property damages. Comcast, the previous owner of Notion, has made an investment in the Pepper/Notion combination.

The global InsurTech market is poised to grow to $167 billion by 2023 and the US consumer IoT services market is expected to reach $25 billion by 2025. Together, Pepper and Notion will provide an opportunity for insurance carriers to access these high growth markets and evolve from the legacy “repair and replace” business model to a “protect and prevent” approach. By pairing next generation IoT and smart home technologies, insurance carriers can reduce the frequency and dollar amount of insurance claims filed by policy holders while home, property and small business owners can save up to 20% on insurance by proactively monitoring for water leaks, fire, carbon monoxide, mold, open doors and windows, drastic temperature changes, and more.

"We believe connected insurance tech is the next frontier of innovation in consumer IoT,” said Scott Ford, CEO of Pepper. “Combining Notion’s leading smart property monitoring sensor system with Pepper’s full-featured platform and service offerings will provide insurance carriers a customized suite of connected solutions through a seamless white-label approach. This acquisition will allow us to leverage Notion’s leadership as an InsurTech solution supplier while expanding the offering to include popular smart home and security services.”

Pepper-powered solutions will open the door to real time, actionable data for carriers and customers through its seamless and secure consumer IoT platform. The data generated through these programs will be controlled and owned by the carrier and its customers. In addition to improving key carrier business metrics like underwriting and claims reduction, the combination of Pepper and Notion will enable the sale of new value-added services, including additional insurance products and create attractive recurring revenue streams through a variety of connected home premium services.

“Partnering with a trusted, next-generation consumer IoT platform like Pepper aligns perfectly with Notion’s mission to deliver innovative, smart insurance and home security offerings,” said Thomas Fad, vice president and general manager of Notion. “By joining Pepper, we will be able to further accelerate in a high-growth market and expand into new product offerings, all while continuing to deliver the best in InsurTech for our customers.”

Financial terms of the transactions were not disclosed.

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About Pepper

Pepper is the leading U.S.-based consumer IoT platform that enables businesses to build, deliver and monetize secure connected devices and services to consumers through a sustainable revenue model. Its consultative approach and recurring revenue model help its partners harness the full potential of consumer IoT by increasing speed to market within three months. Based in Overland Park, Kansas, Pepper is trusted by leading consumer IoT brands, manufacturers, distributors, retailers and service providers and has strong relationships in the InsurTech space. For additional information, visit:

About Notion

Notion empowers home and property owners to be proactive in monitoring their spaces and most valued possessions. The Notion smart monitoring system is committed to helping reduce risk and complexities of property ownership. Through partner programs, Notion helps insurance carriers, agents and service providers provide value to their customers with Notion’s DIY smart home technology. The easy-to-use Notion system powered by a multifunctional sensor and app, aims to help drive customer acquisition, increase engagement, reduce claims, and enable a differentiated offering. For more information, visit


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