PORTLAND, Ore.--(BUSINESS WIRE)--As travelers prepare to ring in a new season, Vacasa (NASDAQ: VCSA), North America’s leading vacation rental management platform, paired up with Allison+Partners Research to find out what’s in store for the cheery (and chilly!) season ahead. According to survey* results, 53% of U.S. residents plan to travel between December 2022 and February 2023, with 40% of people planning to travel over the holidays specifically and 20% remaining unsure of their travel plans. That’s similar to how many people were planning a winter vacation last year, though there’s plenty new to expect in this season’s travel forecast—especially when it comes to the holidays.
Though it may not slow the hustle and bustle of the season, 91% of winter travelers report that the rise in costs impacts their plans in some way, whether that means booking travel well in advance to save money (33%), adjusting travel days to get the lowest price (27%), or meeting family or friends at a half-way point (22%). So where are people heading? Both sandy and snowy destinations are on this season’s itineraries, which is reflected in Vacasa’s top trending winter destinations, from the slopes of Whistler, British Columbia, to the barrier islands of North Carolina.
But that's not all this year’s report uncovered, and Vacasa conveniently (gift) wrapped up the key takeaways in Vacasa’s 2022 Holiday and Winter Travel Trends. Below is a sneak peek at where, how and how often people plan to vacation as the chill rolls in:
- People aren’t waiting until the last minute: 71% of winter travelers have already booked their holiday travel, winter (non-holiday) trip, or both.
- Approximately 3 in 5 travelers (59%) plan on working remotely over the holidays in order to extend their trip(s)—and that’s particularly true for parents (65% vs. 37% non-parents).
- Seventy-five percent of travelers plan to stay and play within the United States this winter. And, for those taking a domestic trip, 31% are traveling more than 1,000 miles away from home—nearly a 10% jump from our 2022 Fall Travel Trends, which reported 22% planning to travel that same distance.
- While travelers are most likely to flock to a warm-weather getaway this upcoming season (39%)—who can blame them?—one-third are leaning into winter with a trip to a snowy destination (32%), while 29% are planning a mix of both on separate trips.
- New Year, new vacations: 40% of U.S. travelers anticipate traveling more frequently overall in 2023 than they did in 2022, with nearly 3 in 5 Millennials and Gen Z (58%) and nearly half of parents (46%) saying so.
To explore the report’s full findings, along with vacation rentals available across 400+ top destinations, visit www.vacasa.com.
*Methodology: Allison+Partners surveyed 1,000 individuals over the age of 18 in the United States. The survey was fielded using the Qualtrics Insight Platform and panel was sourced from Lucid. Fielding was executed in October 2022.
Vacasa is the leading vacation rental management platform in North America, transforming the vacation rental experience by integrating purpose-built technology with expert local and national teams. Homeowners enjoy earning significant incremental income on one of their most valuable assets, delivered by the company’s unmatched technology that is designed to adjust rates in real time to maximize revenue. Guests can relax comfortably in Vacasa’s approximately 35,000+ homes across more than 400 destinations in North America, Belize and Costa Rica, knowing that 24/7 support is just a phone call away. In addition to enabling guests to search, discover and book its properties on Vacasa.com and the Vacasa Guest App, Vacasa provides valuable, professionally managed inventory to top channel partners, including Airbnb, Booking.com and Vrbo.
For more information, visit https://www.vacasa.com/press.