BOSTON--(BUSINESS WIRE)--Hydrow, the leading at-home connected rowing brand that brings the on-water experience of rowing straight to your home, today launched Hydrow Wave of Colors, four all-new bold and unique colorways of the Hydrow Wave Rower, now available in Sunset, Sunrise, River, and Forest.
In time for the holiday season, the Hydrow Wave Rower in several colors will inspire rowers with a vibrant new look, match their home decor, and add an extra layer of personalization to their workout. Indoor rowing is the only exercise that engages over 86% of the body’s major muscle groups – twice that of cycling or running – making it one of the most efficient workouts that can be completed at home. The Hydrow Wave Rower is 30% lighter and more compact, available at an accessible price point, and delivers the same full-body workout as the brand's flagship Hydrow Rower model.
“The Hydrow Wave was designed to support a broader range of user lifestyles and reach even more people so they too can enjoy the closest experience to rowing on the water in their homes,” said Bruce Smith, CEO and Founder of Hydrow. “On the water, the color of your racing shell signals who you are and with, by offering the Hydrow Wave in several colors, we’re offering the same immersive experience and full-body health our indoor rowers love but with an aspect of personalization to match their style.”
The Hydrow Wave of Colors delivers Hydrow's signature rowing experience via patented computer-controlled dynamic resistance that mimics the feel of water, combined with immersive content led by world-class athletes (Olympians, Paralympians, world-class rowers, triathletes, and more) and streamed live and on-demand from waterways around the world. The Hydrow Wave Rower also features electromagnetic braking, high-quality polyester webbing, and a custom-designed spring assembly – all to ensure super smooth and whisper-quiet operation.
Just like its classic Black model, the Hydrow Wave of Colors is extremely portable and can be stored upright — making it a flexible solution for those living in smaller spaces. It can also be sent via UPS to your doorstep as quickly as overnight for self-assembly – no scheduled delivery or install appointment required.
Hydrow has experienced incredible growth over the past year including raising multiple rounds of funding and attracting celebrity investors such as Kevin Hart, Lizzo, and Justin Timberlake, bringing total funding to $255 million. Most recently, the brand has also announced several exciting initiatives. Last month Hydrow launched its newest campaign, “Hydrow High | Balloon Man.” Created in partnership with Mojo Supermarket, the new campaign is a fun, metaphorical expansion of the brand’s “Hydrow High” platform that provides a snapshot into both the physical and mental health benefits that the Hydrow experience delivers. Coming this winter, Hydrow will debut Hydrow Circuit Training — a highly efficient workout on and off the Hydrow machine, with aerobic, strength, and power training exercises.
Priced at $1,995, the Hydrow Wave of Colors is available to shop exclusively at Hydrow.com starting today. For more information and updates on Hydrow, visit http://hydrow.com.
About Hydrow:
Hydrow is the leading at-home connected rower that leverages innovative technology to bring the on-water, outdoor experience of rowing to the home. Engineered by rowing experts, Hydrow recreates the feeling of rowing directly on the water via an algorithm-based, patented electromagnetic and computer-controlled drag mechanism. World-class athletes lead members through challenging rows that engage 86% of the body's major muscle groups – twice that of cycling or running – as well as yoga, Pilates, functional movement and strength training for a full-body, full-service fitness solution. With the ability to harness the visual, auditory and emotional components of rowing, the connected fitness rower delivers a best-in-class, full-body workout.
