LincLogistics Rebrands to OptiX

New branding represents OptiX’s evolution to a leading full-service, multi-market, intermodal logistics provider delivering differentiated products to support the way customers see logistics.

HOUSTON--(BUSINESS WIRE)--LincLogistics LLC, one of the fastest growing intermodal logistics services providers in the US, announced today it has rebranded to OptiX LLC (“OptiX”). The rebrand reflects the value of delivering customer specific, optimized intermodal logistics solutions and recognizes the diversification of the company’s services. OptiX’s new tagline “The Way You See Logistics” emphasizes the core belief that success is measured from the customer’s perspective.

The new name, OptiX, symbolizes the company’s focus on excellence and service. “Opti” speaks to the vision of delivering optimized drayage solutions tailored for how customer “see” their operational needs. “X” is a universal symbol of logistics and represents the “X”-factor in delivering game-changing, individualized solutions. Leading by listening and understanding the intricate details of a customer’s operations, OptiX can create bespoke solutions that are both cost-effective and operationally efficient.

“Providing relevant solutions to our customers issues has been our intentional focus since inception,” says Adam Borden, President of OptiX. “The intermodal industry is continuously evolving, and we have developed and deployed new services that respond to our customer’s needs. Our tag line “The Way You See Logistics” is not a static assessment, especially in today’s market. We have wonderful customers, safe and reliable drivers and operators, and with the support of our private equity partner Lilium Group, OptiX has strategically grown our operational footprint, increased our chassis fleet, and expanded our service offerings. We look forward to this next phase of our evolution.”

Service Offerings and Business Divisions

OptiX has evolved notably over the past year and its corporate structure now includes the following divisions focused on each vertical of customer success:

• OptiX Intermodal encompassing core Intermodal Transportation solutions leveraging a diversified fleet of chassis, including specialized lightweight chassis offering flexible cost-savings solutions.
• OptiX Storage and Warehousing delivering yards and storage operation solutions, including grounded and wheeled storage.
• OptiX 3PL providing integrated supply chain capacity solutions through market leading software and drayage networks to monitor shipments and manage capacity needs in multi-markets.

“In partnership with several global brands, we have built a drayage operation that has responded to customer needs in a volatile US import/export market. With the support of our investment partners, we are doubling down on our ability to serve as an integrated provider of intermodal solutions across the Gulf Coast and Southeast, and this rebranding is a recognition of that evolution and a renewed commitment to invest and respond when our customers demand tailored, cost-effective solutions,” said Buddy Sexton, Chief Commercial Officer. “We are a growing, highly entrepreneurial company. Our greatest asset is understanding customer issues and proactively meeting their needs through innovative and results-driven solutions.”

“Lilium Group has been proud to support LincLogistics since inception, and we are excited to grow our investment to allow OptiX to diversify and expand its service offerings,” said Peterson Hawkins, Partner at Lilium Group and Executive Chairman of OptiX. “In addition to rising container capacity in the Gulf Coast and Southeast ports, the US petrochemical market’s export volumes continue to grow as well. Our logistics platform is well positioned to support these demands and we are confident the OptiX management team will continue to innovate solutions for vital US industries.”

For corporate inquiries or more information on this press release, please see www.DriveOptiX.com or reach out [e-mail].

About OptiX

OptiX LLC (“OptiX’) is a leading intermodal logistics services provider focused on both dedicated contract services as well as traditional import/export drayage and related services including storage and 3PL solutions. OptiX is committed to providing the highest level of safety, quality, compliance, and integrity across its entire operation, and its team is paving the way to more innovative, adaptable, and efficient operations by focusing on each customer’s individual supply chain.

The company is headquartered in Houston, TX and has major operations in the Port of Houston, Port of Charleston, and Port of Savannah. Operations will be opening soon in Jacksonville, FL and Mobile, AL. OptiX is owned by executive management and funds controlled by the Lilium Group LLC. Find out more at www.DriveOptiX.com.

About Lilium Group

Lilium Group LLC (“Lilium Group”) is a Houston-based private equity manager focused on investments in the industrial and transportation space. The firm’s core focus is partnering with exceptional management teams to build niche businesses by providing the capital, shared services, and strategic support required for resilient and profitable operations.

Its current transportation portfolio includes Xcel Bulk Logistics (dry bulk transportation and storage), Vircon TS (multi-modal brokerage), FlowTrans (liquid food grade carrier), and OptiX (intermodal logistics services provider). Find out more at www.Lilium-Holdings.com.