Pacific Life Enhances Select Indexed Universal Life Insurance Products by Providing Additional Policyowner Flexibility

NEWPORT BEACH, Calif.--()--Pacific Life has added two new uncapped volatility control indexed accounts to select indexed universal life insurance (IUL) products. These indexed accounts are available on certain new and inforce policies and are tied to the BlackRock Endura® Index,1 which uses volatility controls to determine a daily mix of equities and short-term U.S. Treasuries to help navigate volatile markets.

Additionally, the Enhanced Performance Factor Rider2 (EPFR) is available to select products. The EPFR has the potential to enhance indexed interest credited to the policy in exchange for a monthly rider charge. The rider, which may be used along with eligible indexed accounts, also offers flexibility to change the rider design to help address a policyowner’s evolving needs.

With these new options, customers have more choices to help them tailor their policy to meet their planning needs,” said Dawn Behnke, executive vice president of the Life Insurance Division, Pacific Life. “In keeping with Pacific Life’s tradition of providing value to its policyowners, these new indexed accounts are available to new and existing customers of select IUL products.”

A market leader in IUL sales for 13 years in a row,3 Pacific Life offers a suite of IUL products with flexibility to help meet a lifetime of needs.

These latest IUL enhancements are just part of our ongoing commitment to product innovation,” said Stephan Mitchell, assistant vice president of product marketing, Pacific Life. “While the market’s ups and downs can’t be controlled, we continuously deliver products that stand the test of time.”

About Pacific Life

For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2022 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2022 is compiled by Pacific Life using the 2022 FORTUNE 500® list.

1 BlackRock, Inc., and its affiliates (“BlackRock”) is not the issuer or producer of any annuity and/or life insurance product associated with Pacific Life Insurance Company, and BlackRock has no responsibilities, obligations, or duties to investors in such products. The BlackRock iBLD Endura® VC 5.5 ER Index (hereinafter, the “BlackRock Endura® Index”) is a product of BlackRock Index Services, LLC, and has been licensed for use by Pacific Life Insurance Company. BLACKROCK, BlackRock Endura® Index, and the corresponding logos are registered and unregistered trademarks of BlackRock. While Pacific Life Insurance Company may for itself execute transactions with BlackRock in or relating to the BlackRock Endura® Index in connection with its annuities and/or life insurance products, investors acquire all such annuities and/or life insurance products from Pacific Life Insurance Company and neither acquire any interest in the BlackRock Endura® Index nor enter into any relationship of any kind with BlackRock upon investing in such products. Pacific Life Insurance Company annuities and/or life insurance products are not sponsored, endorsed, sold, or promoted by BlackRock. BlackRock makes no representation or warranty, express or implied, to the owners of any Pacific Life Insurance Company annuities and/or life insurance product or any member of the public regarding the advisability of investing in such products, nor does it have any liability for any errors, omissions, or interruptions of the BlackRock Endura® Index. BlackRock shall not be liable in any way to the issuer, investors, or any other party in respect of the use or accuracy of the BlackRock Endura® Index or any data included therein.

2 Enhanced Performance Factor Rider (Form #R18EPF, S18EPF or ICC18 R18EPF, ICC18 S18EPF, based on state of policy issue).

3 Pacific Life is #1 in IUL sales, per LIMRA International Q1, 2022 and Q1-Q4 2009-2021 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 26 participating companies.

Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state.

Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company, but they do not protect the value of the variable investment options. Look to the strength of the life insurance company with regard to such guarantees as these guarantees are not backed by the broker-dealer, insurance agency, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the life insurance company.

This material reflects the Pacific Life Insurance Company policy features and benefits. All policy features and benefits may not be available through some Broker Dealers.

Indexed universal life insurance does not directly participate in any stock or equity investments.

Pacific Life Insurance Company is located in Newport Beach, California.

PR-52172-00 10/22


Jesse Page
(949) 219-4575


Jesse Page
(949) 219-4575