United Natural Foods Helps Retailers Plan for Successful Winter Season During Natural Las Vegas Show

Event aims to drive growth for UNFI customers through a leading selection of products and services

PROVIDENCE, R.I.--(BUSINESS WIRE)--United Natural Foods, Inc. (NYSE: UNFI) (the “Company” or “UNFI”) today announced it has completed its 2022 schedule of events wrapping up its Natural Winter show in Las Vegas, Nev. on Wednesday, Oct. 5. Throughout the two-day event over 2,000 UNFI customer attendees connected with UNFI’s extensive network of suppliers offering a wide-ranging assortment across grocery, fresh, organic and specialty departments. The show also featured UNFI’s Professional Services offerings, which drive traffic, save time and money, and enhance the shoppers’ experience.

“The UNFI natural shows always have a strong presence from smaller, innovative, on-trend manufacturers with passionate and meaningful stories,” said Steve Dietz, Chief Customer Officer at UNFI. “Retailers come to our shows not only to discover new items to keep their stores a step ahead of their competition, but also for the opportunity to connect with suppliers and utilize our insights and advanced offerings to deliver a differentiated value proposition consumers expect from their local grocer.”

Throughout the year, UNFI hosts over 10,000 registered customer attendees at its four major events. Customers appreciate the hands-on engagement and personal support that UNFI shows provide.

“UNFI is more than a grocery distributor, they are our partner in so many aspects of our business,” said Saj Khan, Vice President of Grocery Operations and Purchasing at Nugget Markets. “Through events like this week’s Las Vegas show, they work alongside our team to help us identify new and on-trend products, source the best deals, and assist in supplier negotiations that are impactful to our merchandising plans. Our continued growth and success require our strong partnership with the entire UNFI team.”

One of the more unique aspects of UNFI shows is the Pitch Slam competition, presented by UNFI UpNext. The UNFI UpNext team discovers and mentors emerging brands, guiding their path to growth while helping deliver UNFI customers a regionally sourced, differentiated product mix. Pitch Slam pits UpNext suppliers against each other in a friendly and fun elevator pitch style competition. This year’s winner of the UNFI Natural Winter Show Pitch Slam is Viv, an earth-friendly and toxin-free period care brand based in Boston, Mass.

“Viv is newer to retail as we started off as a direct-to-consumer brand. Through the UpNext program, UNFI has helped give us the extra support and knowledge we needed to bring a facelift to the period care aisle,” said Katie Diasti, CEO and Founder of Viv. “Our goal at Pitch Slam was to be bold, vibrant, and exciting and it was fun to see all the retailers and those in the audience react to our story.”

Suppliers interested in learning more about UNFI’s UpNext program should visit http://discover.unfi.com/upnext/.

Editor’s Note: Photos from the show are available by contacting UNFI’s media relations team at [e-mail].

About UNFI

UNFI is North America's premier grocery wholesaler delivering the widest variety of fresh, branded, and owned brand products to more than 30,000 locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, ecommerce providers, and food service customers. UNFI also provides a broad range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights, and shelf management to help customers and suppliers build their businesses and brands. As the largest full-service grocery partner in North America, UNFI is committed to building a food system that is better for all and is uniquely positioned to deliver great food, more choices, and fresh thinking to customers. To learn more about how UNFI is Fueling the Future of Food, visit www.unfi.com.