Generational Equity Advises Shipley Associates in its Sale to Petra Capital Partners and Patriot Capital

DALLAS--()--Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce sale of its client, Shipley Associates, Inc. to Petra Capital Partners and Patriot Capital. The transaction closed July 29, 2022.

Located in Kaysville, Utah, Shipley Associates (Shipley) is a business development consulting and training firm focused on helping a global client base compete for and win government and commercial contracts. The Company’s services are used to grow revenue and improve organizational business development effectiveness (while decreasing new customer acquisition costs). Shipley also prepares and develops top performers through its market leading training and certification programs, which have trained and certified over 10,000 industry leaders. The Company delivers clients a proven return on investment.

Petra Capital Partners (Petra), located in Nashville, Tennessee, is a private equity firm engaged in providing growth capital for companies located throughout the United States. Petra’s investment team has an established track record of success, spanning over 20 years and deploying more than $700 million of capital invested into more than 100 companies.

The firm is seeking investments for its current SBIC fund, Petra Growth Fund IV. Petra can invest up to $20 million per company in equity or debt securities with a primary focus on backing high-growth business services, tech-enabled services, and healthcare services companies.

Patriot Capital is a multi-strategy middle market investment firm with offices in Baltimore, Chicago, Dallas, and Charlotte. Patriot seeks to make growth-oriented investments in businesses with annual revenues between $10 and $200 million that exhibit long-term positive trends and sustainable competitive advantages in their markets. Since 2000, Patriot Capital funds have invested over $1 billion of capital in more than 145 platform investments across five investment vehicles.

“We are thrilled to have new investment partners who are focused on facilitating Shipley’s global growth, innovation, and leveraging of technology solutions while continuing our thought leadership role in the business-winning industry. Likewise, we appreciate the tremendous contribution of our previous ownership group and remain dedicated to providing the industry with exceptional talent through our skilled consultants, trainers, and employees,” said Todd Barnett, Chairman & CEO of Shipley.

As clients continue to seek industry best practice expertise, training, and key personnel to support must-win pursuits, Shipley will maintain its legacy of being responsive and customer-focused. “Our operating mantra has always been one of high business ethics with an extreme focus on client success,” said Brad Douglas, EVP of Global Strategy at Shipley. “We will continue our forward-looking approach to global business winning services to help clients succeed and win more business.”

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham and his team, led by Sr. Managing Director Mergers & Acquisitions, Fred Zweifel, with the support of Sr. Managing Director - Western Region, Lori Galloway closed the transaction. Senior Managing Director, James Carr established the initial relationship with Shipley.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 300 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022. For more information, visit or the Generational Equity press room.


Carl Doerksen

Release Summary

Shipley Associates, a Generational Equity client, was acquired by Petra Capital Partners and Patriot Capital.


Carl Doerksen