TORONTO--(BUSINESS WIRE)--Canada’s largest salon-based retailer, Chatters Hair Salon, is expanding their presence in the Ontario market with new salon locations opening up across the province. Chatters currently has 115 locations across Canada and is working on expansion plans to open and refresh several salon locations in British Columbia, Alberta, Ontario and more before the end of 2022.
The expansion kicked off in Sudbury, Ontario and Edmonton, Alberta in July and continued in Brampton, Ontario with the opening of their flagship location at Trinity Commons. Chatters aims to provide an elevated salon experience for both clients and staff. Highlights include a testing bar, improved salon functionality, a genderless service menu, and a partnership with The Dress Code Project to create safe spaces. Chatters looks to redefine what a client should expect from their salon; to that end, the brand is excited to announce that their Brampton flagship location will be the first to include private salon stations for clients who need an individual experience.
Chatters is now Canada’s largest salon chain that offers a gender-free and inclusive services menu. Chatters strives to offer the most inclusive and environmentally sustainable salon and shopping experience to all guests, inspiring them to look good, feel good and do good, one style experience at a time.
Chatters enlisted the expertise of award-winning salon store designer, Sandra Fiore of Fiore + Greco Design Inc , Sandra says “When we developed the layout and color palette for Chatters, a priority was creating an aesthetically pleasing environment that would be enjoyed by the wide range of clientele that Chatters caters to. Since they are such dynamic spaces, a cohesive interior concept was very important for the Chatters brand.” She added, “We used accent lighting, wallpaper and benches to frame the various experience areas including the demo bar, retail, and professional service stations. A material board of cement, wood, white, black, and grey was combined and used evenly throughout the space for aesthetic continuity. Fiore also mentions, “the layout was optimized for functionality and flow within the space for both customers and staff to enjoy. It was also done with the knowledge that the space planning and design concept would be brought into many other locations in the future.”
In addition to their new Sudbury, Edmonton, and Brampton locations, Chatters will be opening and refreshing several other locations across Canada in the coming months. This includes more locations across British Columbia, Alberta, the Greater Toronto Area, Guelph, and Kitchener in Q1 of 2023.
Chatters Hair Salon was established in 1991 in Red Deer, Alberta, as a small, stylist-founded haircare destination and quickly became one of the most reputable salons across Western Canada. Over the last 31 years, Chatters has expanded to other areas of the country, with a strong focus on Ontario. Leading the Chatters Eastern Canada expansion is the opening of the Toronto based headquarters, commencing in October 2022. This office encapsulates Chatters’ growth through the continued development of creative functions such as buying, planning, ecommerce, and marketing.
“As we continue our expansion, we are devoted to listening to our stylists and guests, better anticipating their needs, enhancing our in-salon experience, and selecting the best beauty and hair care items available on the market,” says Greg Moreau, President & CEO of Chatters. “Fostering an inclusive, accessible, and welcoming environment for our stylists and their guests, and providing an exceptional customer experience is Chatters’ top priority.”
Chatters vision is to constantly evolve with their customers and that means expanding salon locations, providing private rooms for those who require them and creating gender-free service menus that are inclusive to all.
About Chatters Hair Salon
Chatters is your official supplier of Style Happy hair days! With talented stylists and a huge selection of professional products, we're your one stop shop for all things hair and beauty! We're proud to be Canadian with 115 salon locations from BC to Newfoundland. For more information visit chatters.ca