Majesco Launches Customer Design Panel to Accelerate Innovation and Enrich Customer Experiences

Majesco extends partnerships to innovate Digital Experiences in collaborations with customers

MORRISTOWN, N.J.--(BUSINESS WIRE)--Majesco, a global leader of cloud insurance software solutions for insurance business transformation, today announced a new Customer Design Panel created to accelerate enriched customer experiences and innovation across Majesco solutions. This pilot program, first introduced at Majesco’s Spring Product Council earlier this year, kicked off on August 30^th with 14 Majesco customers. This collaborative customer-centric approach allows Majesco customers to share important input and insights directly with our product teams in real-time, instead of through traditional product enhancement and usability processes. This valuable partnership will be used to directly shape the future of Majesco’s product experiences.

“We’re thrilled to engage our customers in the innovation of digital product experiences. Majesco is steadfastly investing in innovation and building differentiated digital experiences across personas to enable our customers to win in the digital era,” says Manish Shah, President and Chief Product Officer at Majesco. “As we constantly look for ways to connect with our customers and better understand their needs and requirements for success, Majesco’s Customer Design Panel provides a medium for us to continuously collaborate and pilot-test new UX innovations for our future solutions, providing a differentiated experience to our customers and users.”

Leading software companies commonly leverage customer data and partner with users through more traditional research methods, such as usability testing. While these methods provide critical information into product design—and key metrics and data that provide the ‘what’—there are limitations. They offer little insight into the ‘why’ or ‘how,’ for example. Studies are also not longitudinal or collaborative in nature, and they do not provide the customer a direct role in the innovation process.

Majesco is further investing in its customer-centric strategy by introducing a Customer Design Panel focused on continuous research, feedback, and real-time insight. Interested customers are invited to participate in recurring collaboration sessions that seek key market insights and feedback, which are used to build and execute plans for future products and enhancements. This new initiative is yet another example of Majesco’s investment and commitment in building a mutually beneficial partnership with its customers.

About Majesco
Majesco is the partner P&C and L&AH insurers choose to create and deliver outstanding experiences for customers. We combine our technology and insurance experience to anticipate what’s next, without losing sight of what’s important now. Over 350 insurers, from greenfields, and startups to some of the world’s largest insurers, rely on Majesco’s SaaS platforms solutions of core, data, analytics, digital, distribution, loss control and rich ecosystem of partners to create their next now.

As an industry leader, we don’t believe in managing risk by avoiding change. We embrace change, even cause it, to get and stay ahead of risk. With 900+ successful implementations we are uniquely qualified to bridge the gap between a traditional insurance industry approach and a pure digital mindset. We give customers the confidence to decide, the products to perform, and the follow-through to execute.