MAGIC New York Returns for September Edition, Showcasing New Brands, Driving Trends, Attracting Global Retailers

• Over 380 brands are registered to attend the bi-annual fashion event.
• Showcasing Spring 2023 trends and driving business.
• Top Brands registered include Lush, Sundown by Splendid, Lucy Paris, Betsey Johnston, and more.
• Click HERE to register to attend.

NEW YORK--(BUSINESS WIRE)--Informa Markets Fashion, the global connector of the fashion industry and organizer of COTERIE, PROJECT, MAGIC and SOURCING at MAGIC, today announces the schedule of events for MAGIC New York, slated for September 18-20, 2022 at the Javits Center in New York City. MAGIC New York, the high-energy fashion experience, is home to the largest selection of trend, young contemporary, modern sportswear apparel, footwear, and accessories brands. Featuring new and unique products at price points from accessible to moderate, MAGIC New York draws a diverse buyer audience – from large department stores and online retailers to specialty boutiques and influential regional players.

MAGIC will host top brands in the young contemporary and trend markets including Sage the Label, Hidden Jeans, Amy Lynn, Chinese Laundry, Eileen Fisher, FRNCH, Lucy Paris, Lush, Matisse, Sub_Urban Riot, and more. New to MAGIC New York brands include Luxury Heirs, Hey Harper, Never Fully Dressed, Rupha, SMF, Essgee among others. A large selection of sustainable brands showcasing at MAGIC New York include America & Beyond, Candier by Ryan Porter, Blue Planet Eco-Eyewear, Stivali New York, Ethic Goods, Emperia Handbags, Tribal, Lena, Just Black Denim, Rare-Romance, Satya Jewelry, Samara Leather, and Poppy & Pout. With over 380 brands and 28 countries represented, the MAGIC brand lineup will deliver a wide selection of styles and trends. Click here to view the full brand list.

Top global retailers including Anthropologie, ASOS, BHLDN, Bloomingdales, Free People, Urban Outfitters, among thousands of independent boutique stores come together at MAGIC New York to discover future fashion trends, network with industry peers, and learn from leading experts. In addition to shopping for future seasonal collections at MAGIC New York, retailers can also participate in daily happenings and on-site activations centered around the bustling city.

“Coming off an extremely successful Las Vegas event, we are driving the momentum into New York. This show is incredibly special as it welcomes retailers and brands from around the globe to see and experience the best of what we do in Vegas in America’s fashion capital of New York City,” said Kelly Helfman, President of Informa Markets Fashion. “It's no surprise that MAGIC New York brings together the most sought-after brands and experiences. We're excited for our attendees to explore the connection and inspiration that this show will bring to the fashion world this September.”

Select Experiences:

• MAGIC Happy Hour: Join us in the MAGIC Hub for a happy hour celebration. Be sure to try out our crowd favorite specialty cocktail, The Jordy, inspired by the Vice President of MAGIC, Jordan Rudow. Come by and toast to MAGIC New York and have A Jordy with Jordan! Monday, September 19, 5:00PM – 6:00PM
• MAGIC New York Retailer Swag Bag: Show me the swag! The MAGIC New York Swag Bags are back with a curation of items by exciting and new women-owned, diverse, and sustainable brands. Be sure to stop by on DAY 1 of the show at 12:00 PM while supplies last! Only the first 150 retailers that stop by will get to walk away with this complimentary gift.
• Modern Astrology Readings: Receive the down low on what you truly crave and need within a love relationship, learn a comprehensive understanding of your sun, moon and rising or discover your soul's biggest challenge in 2022 with our Modern Astrologer, Lauren Hansen. First come, first served. @astrobetch. Sunday, Monday, Tuesday, 11:00AM – 3:00PM.
• TCEC Customized Fanny Pack Activation: Create a custom TCEC fanny pack in the MAGIC Hub, Booth #937. Pick up a fanny pack at TCEC Booth #1423 and then customize it with your choice of pins. First come, first served – while supplies last. Show us how you style your fanny pack and be sure to tag @magicfashionevents #MAGICNY + @shoptcec.
  Shop the full TCEC collection at Booth #1423. September 18 and 19, 10:00AM – 1:00PM.

Select Daily Happenings:

• MAGIC New York Letters: Pics or it didn’t happen! Don’t forget to snap a photo with the iconic MAGIC New York letters on your way into the show. Sunday, Monday, Tuesday 9:00AM – 6:00PM.
• A Magical Day in New York Trend Display: Starting with a walk in Central Park and ending the day with a night out in the city, she’s taking New York by storm and looks amazing while doing it. Here’s to strong women. May we know them. May we be them. May we raise them. Don't forget to post and tag us at @magicfashionevents #MAGICNY. Sunday, Monday, Tuesday 9:00AM – 6:00PM
• MAGIC New York Show Bags Sponsored By MOD REF / Common Market: MAGIC New York has teamed up with MOD REF / Common Market to bring you this season’s limited-edition MAGIC New York show bag. Pick one up Sunday through Tuesday as you enter the show and be sure to visit the official show bag sponsor MOD REF / Common Market at Booth #1211. While supplies last!
• Visit here for a complete list of activations available at the September 2022 edition of MAGIC New York.

Click here to register to attend MAGIC New York.

Industry press are encouraged to attend for the chance to meet with designers
Register Here for a press pass for complimentary access to MAGIC New York.

Follow MAGIC New York on social and join the conversation:

#MAGICNY

• @Magicfashionevents
• MAGIC on LinkedIn

ABOUT INFORMA MARKETS FASHION

Informa Markets Fashion connects and inspires the global fashion community through online experiences, industry insights, and worldwide fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. From more effective manufacturing and supply chain opportunities to creative design inspiration and retail on the wholesale floor, Informa Markets Fashion’s diverse portfolio supports the entire fashion ecosystem - fostering innovation and driving creativity year-round. For more information on upcoming events, please visit: www.findfashionevents.com