Keys Soulcare Introduces its First Daily Moisturizer with SPF 30 to Protect Your Light

“Let everything inside you out. The power to be yourself is what makes you brilliant.”
~Alicia Keys

OAKLAND, Calif.--(BUSINESS WIRE)--The good vibes lifestyle beauty brand created by artist, producer, entrepreneur and New York Times best-selling author Alicia Keys with leading dermatologist Dr. Renée Snyder wants you to protect your inner and outer light with its first SPF skincare offering. The new Protect Your Light Daily Moisturizer with SPF 30 protects, moisturizes and hydrates skin. This dermatologist-developed, clean, non-comedogenic, vegan and cruelty free formula both protects and hydrates without leaving a white cast.

“Everybody has been asking for this Keys Soulcare SPF offering, and I’m so happy it’s here! I love it! It’s lightweight, there’s no white residue, it WORKS AND it reminds us to us to protect our light and keep paying attention to you,” said Alicia Keys. “It’s our first offering with broad spectrum SPF. This is so important. Everyone needs this sunscreen!”

“With Keys Soulcare, Alicia invites all of us to walk in our own strength and nurture an empowered state of mind,” explains Kory Marchisotto, President, Keys Soulcare. “Protect Your Light is another chapter in this journey, protecting you from the sun’s rays while helping you feel more powerful in your own skin.”

INTRODUCING PROTECT YOUR LIGHT DAILY MOISTURIZER WITH SPF 30 (50ML, $32)
Powerful hydration meets invisible broad spectrum sun protection for all skin tones in this lightweight daily moisturizer.

Skin-loving Ingredients
Infused with squalane and niacinamide to create a highly efficacious formula that is gentle enough for all skin types, Protect Your Light is a non-greasy moisturizer and sunscreen with broad spectrum UVA / UVB protection.

Soul-nourishing Ritual
“For me, applying sunscreen every morning is an opportunity to reflect on protecting myself,” said Alicia. “When you follow this SPF moisturizer with our Let Me Glow Illuminating Serum, it’s a little reminder to not just protect yourself, but to also let yourself shine. These two truly are soulmates.”

Honoring the connection between skin and soul, try the Daily Glow Ritual. Prime, protect and hydrate with this glow-boosting ritual that shields your skin from harmful rays in three easy steps.

Step 1: Use the Keys Soulcare Be Luminous Exfoliator to gently buff away dullness for a smooth, radiant complexion. State the affirmation aloud, “I am layered, complex and divine.”

Step 2: Protect skin with Keys Soulcare Protect Your Light Daily Moisturizer SPF 30. Massage a generous amount evenly onto the face and neck. State the affirmation aloud, “I protect my inner light.”

Step 3: Finish with Keys Soulcare Let Me Glow Illuminating Serum for a radiant glow or as a primer for makeup. State the affirmation aloud, “I give myself permission to glow.”

Protect Your Light Daily Moisturizer SPF 30 is available at keyssoulcare.com and will be available at ulta.com on August 14.

Go on and share your radiance with the world! “Y’all are so bright and beautiful.” ~Alicia Keys

About Keys Soulcare:

Keys Soulcare is a lifestyle beauty brand created by artist, producer, entrepreneur, and New York Times best-selling author Alicia Keys. Born of Alicia’s personal skincare journey and her passion for bringing light into the world, the brand vision is more than skin deep. With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, clean, and cruelty free product offerings, Keys Soulcare aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action. The brand is available online and through exclusive retail partnerships. Learn more by visiting www.keyssoulcare.com.