Coke Florida Leaders Appointed to Key Planning and Strategy Roles

TAMPA, Fla.--(BUSINESS WIRE)--Today, Coca-Cola Beverages Florida, LLC (Coke Florida) announced the promotion of Scott McLaughlin to Vice President, Planning – Commercial Operations and the appointment of Sally Forsyth to the newly created role of Vice President, Strategic Integration and Analytics, effective August 1, 2022.

At Coke Florida, planning and strategy are central to business operations, including activities ranging from forecasting and analysis to routing and dispatching. Scott moves from South Florida Territory Director to Vice President, Planning – Commercial Operations where he will provide leadership and oversight for the planning of all commercial operations for Coke Florida. This includes leading the company's forecasting activities, enabling the execution of segmented service models, and allocating resources to optimize commercial outcomes. Scott began his Coke Florida career in 2015 and has more than twenty-eight years of experience in the Coca-Cola system.

Previously serving as Vice President, Enterprise Planning and Analytics, Sally has been essential to the evolution of Coke Florida's revenue growth management and enterprise planning capabilities. She began her Coke Florida career in 2015 and has over thirty years in the Coca-Cola system, developing extensive experience forecasting business needs and conducting financial analysis and strategic planning. Transitioning into the role of Vice President, Strategic Integration and Analytics, Sally will retain responsibilities for revenue growth management and decision support. She will also focus on new challenges that improve Coke Florida’s positioning in the competitive landscape of consumer-packaged goods in Florida. Through collaboration across various functions, her work will advance the development and implementation of Coke Florida's integrated pricing, service and beverage segmentation, and smart equipment commercialization programs.

“Both Sally and Scott have been key leaders in the growth and capability development of Coke Florida to date,” said Thomas Benford, President and Chief Operating Officer of Coke Florida. “With these moves, we will allow them to have greater focus and influence on the activities that will enable our continued growth to meet the increasing demands of Florida’s rapidly evolving marketplace.”

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned Coca-Cola bottler. Coke Florida has an exclusive sales and distribution territory that covers over 21 million consumers across 47 Florida counties, and includes the major metropolitan markets of Jacksonville, Miami, Orlando, and Tampa. Coke Florida markets, sells, manufactures, distributes, and merchandises over 600 products of The Coca-Cola Company and other partner companies. The company is the third largest privately held and the sixth largest Coca-Cola bottler in the United States. Coke Florida was founded in 2015 and is headquartered in Tampa, Florida. The company is a Minority Business Enterprise (MBE) certified company, the largest Black-owned business in Florida, and one of the largest Black-owned businesses in the United States. In 2022, Coke Florida was named a US Best Managed Company by Deloitte-Private and The Wall Street Journal joining an elite group of private companies holding this designation. To learn more, visit www.cocacolaflorida.com.