Nic Moncher joins Hoosier Racing Tire as the New Head of Marketing

LAKEVILLE, Ind.--(BUSINESS WIRE)--Hoosier Racing Tire, the world’s largest manufacturer of racing tires, welcomes Nic Moncher to head up the newly established marketing department.

Nic will be responsible for developing business plans that support the company’s strategic targets, supporting sales concepts and expanding promotional marketing strategies to drive growth. In addition, he will help with overall brand development and strengthening of the brand in the global marketplace.

Nic holds a degree in Business Management with a concentration in Marketing and Communications from Belmont Abbey College. He also brings many years of marketing experience in the racing industry working with several major racing teams based in North Carolina.

“I am excited about the appointment of Nic. I am convinced he will further advance our marketing vision and ambitious growth plan,” said Joerg Burfien, President and CEO of Hoosier Racing Tire Corp. “Nic’s history in the motorsports industry and passion for racing is the perfect combination to accelerate our brand development and marketing initiatives.”

“I’m honored to be joining the Hoosier Racing Tire family and becoming part of the world’s largest manufacturer of racing tires,” said Nic Moncher. “Over the years their storied brand has become synonymous with racing. I am excited about having the opportunity to drive this brand globally.”

Today, Hoosier Racing Tire is the largest race tire manufacturer in the world, producing over 1,000 different tire specifications. The company has its own state-of-the-art, fully integrated production facilities, recently adding a high-tech mixing plant, with enough capacity to produce not only for Hoosier Racing Tire, but to have the ability to produce rubber for additional entities as well as a model sales and distribution network. With hundreds of race winners crowned annually. Our mission is to fuel passion, pride and success.

For more information on Hoosier racing tires, contact your nearest Hoosier Racing Tire Distributor. A complete list of locations can be found at www.hoosiertire.com. Follow us on Facebook and Instagram.

TIRES DESIGNED FOR CHAMPIONS

Hoosier Racing Tire is the largest race tire manufacturer in the world. Hoosier has grown to produce over 1,000 different types of race tires. The company has its own 300-mph test wheel; a technology center; state-of-the-art, fully-integrated production facilities recently adding a high-tech mixing plant, with enough capacity to produce not only for Hoosier Racing Tire, but to have the ability to produce rubber for additional entities as well as a model sales and distribution network. Hoosier Racing Tire is a 100% subsidiary of Continental AG.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2020, Continental generated sales of €37.7 billion and currently employs more than 192,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.