NEW YORK--(BUSINESS WIRE)--Group Black, one of the largest collectives of Black-owned media and diverse creators, today announced co-founder Bonin Bough will be joining the senior executive leadership team as Chief Strategy Officer where he will bring 25 years of expertise in marketing, strategy, and management to Group Black’s mission to dramatically change the face of media investment and ownership.
As one of the three co-founders of Group Black, Bough recognized that because of the historical lack of investments and lack of access for Black-owned media it has made it difficult for them to build, grow and thrive within the media industry. They created Group Black to identify, create and scale the largest ecosystem of Black-owned media brands and diverse creators by providing financial, strategic, and infrastructural support needed to build businesses capable of delivering engaged audiences at scale for brands.
Bonin Bough is an author, a CNBC host, and one of the foremost-awarded marketing executives in the industry. As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Gatorade and Frito-Lay. During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.
“As a co-founder and collaborator, Bonin Bough helped spark our vision for Group Black as a company whose sole mission is to dramatically change the face of media ownership and investment,” said Travis Montaque, co-founder and CEO of Group Black. “It makes perfect sense that he join our leadership team to continue to invigorate and support our mission.”
In his role as Group Black Chief Strategy Officer Bough will take responsibility for the company’s business strategies in partnership with Travis Montaque, co-founder and CEO of Group Black. As CSO, he will work across existing businesses in a consultative manner and will also play a crucial role in acquiring new business and will be a strategic driver of growth and culture across Group Black. Bough will lead Brand Strategy, Creative, Communications, and Marketing teams.
About Group Black:
Group Black is where culture calls home. Group Black’s objective is to build the largest collective of Black-owned media and diverse creators by actively deepening the pipeline of media dollars allocated to Black-owned media businesses and by investing in the next generation of innovative and equitable media. It is composed of Group Black Media and Group Black Ventures, with the simple mission to dramatically transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. For more information, please visit groupblack.co.