Orion Completes Acquisition of Redtail Technology

Wealthtech leader increases scale with insight into over $3 trillion in assets under administration

OMAHA, Neb.--(BUSINESS WIRE)--Orion Advisor Solutions, the premier provider of transformative wealthtech solutions for fiduciary advisors, announced today the completion of its acquisition of Redtail Technology, a leading web-based client relationship management (CRM) software firm serving the wealth management industry. The union of Orion and Redtail, announced in April, is poised to transform the way advisors grow their businesses through technology and outsourced solutions. Transaction details will not be disclosed.

“Today, we start bringing Orion and Redtail together to benefit growth-focused independent advisors by connecting the advisor-client journey with a highly integrated, most-in-one technology suite,” said Eric Clarke, founder and CEO of Orion. “We are working to quickly embed Redtail’s highly regarded CRM with Orion’s robust tech stack ecosystem to make it even more valuable for advisors. Orion and Redtail will remain open architecture offerings; we believe advisors deserve options and should be able to pick and choose the partners and technology that work best for their needs.”

The addition of Redtail delivers significant scale to Orion; the wealthtech leader now has insight into more than $3 trillion in assets under administration. Prior to closing, Orion served 4.7 million technology accounts and supported more than 2,300 independent advisory firms with $1.9 trillion in assets under administration and $60 billion of wealth management platform assets. Redtail’s 110,000 users are affiliated with 19,000 firms.

The combination of Redtail’s industry-leading CRM technology to Orion’s open architecture platform can serve as the foundation for advisors’ tech stacks, connecting the advisor-client journey via an end-to-end, seamlessly integrated platform built around a CRM hub. The combined technology platform experience is expected to come to market quickly as APIs and deep integrations are already in place. As open architecture platforms, Orion and Redtail will continue to support and prioritize their existing technology integrations for clients.

“Redtail joining Orion will greatly benefit financial advisors who seek an integrated suite of technology to grow their businesses,” said Brian McLaughlin, Orion's President of CRM. “We aim to solve some of advisors’ tech integration challenges by bringing together the technology pieces they need to be successful and freeing advisors up to spend more time engaging with their clients and prospects in meaningful ways."

Redtail was recently named a “Software All Star” in the 2022 T3 / Inside Information Software Survey for achieving #1 market share and an extraordinary average user rating in the CRM category.

For the foreseeable future, Redtail will continue operations as a stand-alone business, functioning largely as they have to this point, though now as a brand entity of Orion Advisor Solutions. It’s important to note that Redtail will maintain all existing business relationships and continue to prioritize the enhancement, service, and support experience both for those using the Orion platform as well as for those who do not. Existing Orion and Redtail clients should expect no disruption to their current service and will be among the first to benefit from the combined firm’s expanded capabilities.

Join our Webinar on June 29

Orion will host a webinar on June 29 at 3 p.m. CT/4 p.m. ET, featuring an exclusive look at the future roadmap, details on how the integration will benefit advisors, a demo of Redtail’s CRM software, and a Q&A session with Brian McLaughlin and Trent Mumma, Orion’s EVP of Tech Products. Click here to register.

To learn more, visit the Resource Center at https://orion.com/redtail/.

About Orion Advisor Solutions

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, HiddenLevers, and BasisCode create a complete offering that empowers firms to attract new clients seamlessly; connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. Prior to closing on Redtail, Orion served 4.7 million technology accounts and supported more than 2,300 independent advisory firms with $1.9 trillion in assets under administration and $60 billion of wealth management platform assets (as of March 31, 2022), making Orion the platform of choice for all growth-focused advisory firms looking to strengthen their client relationships, gain a competitive edge in a crowded marketplace, and build strong, profitable businesses. Learn more at www.orion.com.