NEW YORK--(BUSINESS WIRE)--COVERGIRL today announced the return of Grammy award-winning and Oscar-nominated artist, producer, label president, author, and entrepreneur Queen Latifah as the brand’s newest COVERGIRL.
For more than a decade, Latifah partnered with the brand to launch iconic makeup collections for the brand, including Clean Foundation and Outlast Lipcolor. In January 2006, COVERGIRL collaborated with Latifah to pave the way for inclusive makeup to become mainstream, by creating one of the first lines in mass cosmetics made specifically for deeper skin tones. The Queen Collection changed the entire beauty landscape, as it encouraged other brands to expand their lines for women of color. COVERGIRL continues to include deeper shades in their collections such as their TruBlend Liquid Foundation collection, which has more than 50 different shades.
“It feels like a full circle moment to be back with my COVERGIRL family,” said Queen Latifah. “I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together!”
“Bringing back Queen Latifah to the COVERGIRL family was a no-brainer for us. Latifah is one of the most powerful voices of our generation and we are thrilled to join her in her endeavors to inspire and evoke change. She has helped us evolve the brand to include products that help women and men of all ages and skin tones live their true selves with beauty that fit their needs. The future is big for COVERGIRL and Queen Latifah,” says Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL.
Latifah will be the face of a yet-to-be-announced collection from COVERGIRL and will be joining the brand in a multi-year partnership.
About Queen Latifah
Queen Latifah is a Grammy award-winning musician, critically acclaimed television and Oscar-nominated film actress, producer, label president, author, and entrepreneur. Latifah has had amazing success since her career began in Hollywood and became the first hip-hop artist to be crowned with a star on the Hollywood Walk of Fame in 2006. She received rave reviews, an Academy Award nomination for Best Supporting Actress, a Golden Globe nomination, and a Screen Actors Guild (SAG) Award nomination for her portrayal of “Mama Morton” in the feature musical “Chicago.” She also received an Emmy Award nomination, a Golden Globe win, and a SAG Award win for her role in the cable film “Life Support.”
Making her big screen debut in Spike Lee’s 1991 film, “Jungle Fever,” Latifah then starred in “Set it Off” and co-starred with Holly Hunter and Danny DeVito in the critically acclaimed “Living Out Loud.” From 1993-1998, Latifah starred in the network comedy “Living Single.” Following “Chicago,” she starred in and executive-produced the box office hit “Bringing Down the House.” Her additional film credits include “The Secret Life of Bees,” alongside Jennifer Hudson, Alicia Keys and Dakota Fanning; Neil Meron and Craig Zadan’s “Hairspray”; “Mad Money,” opposite Diane Keaton and Katie Holmes; “Just Wright”; “Joyful Noise”; “The Last Holiday”; and “Beauty Shop.” She also starred in and executive-produced the cable movie “Life Support” and the cable movie adaptation of “Steel Magnolias.” From 2013-2014, she was the host of “The Queen Latifah Show,” which she produced with partner Shakim Compere and Overbrook Entertainment’s Will Smith, Jada Pinkett Smith, and James Lassiter.
In May 2015, Latifah made her way back to the small screen, earning an Emmy Award nomination, Golden Globe nomination and a SAG Award for Outstanding Performance by a Female Actor in a Television Movie or Miniseries for her role in the cable film “Bessie,” which she also produced.
In 2017, Latifah starred in the hit comedy “Girls Trip,” alongside Jada Pinkett Smith, Regina Hall, and Tiffany Haddish. She also starred in the 2016 faith-based movie “Miracles from Heaven,” opposite Jennifer Garner, and returned as the voice of wooly mammoth “Ellie” in “Ice Age: Collision Course.” Additionally, she took to the stage and small screen performing as the title character in the television musical “The Wiz Live!,” alongside Uzo Aduba, Mary J. Blige, Ne-Yo, Common and David Alan Grier. Latifah can also be seen in the FOX hit series STAR, which had its series finale May 2019.
Latifah has not only just been recognized for acting: She has earned six Grammy Award nominations, as well as a Grammy Award for Best Solo Rap Performance in 1994. In 2004, she was nominated for Best Female Rap Solo Performance for “Go Head.” In 2005, she was nominated for Best Jazz Vocal Album for “The Dana Owens Album,” and in 2008, she was nominated for Best Traditional Pop Vocal Album for “Trav’lin Light.”
Flavor Unit Entertainment, the production company owned and operated by Latifah and Compere, was behind the hit feature comedies “Bringing Down the House,” “Beauty Shop” and “The Perfect Holiday.” Flavor Unit also produced the films “The Cookout” and “Just Wright,” as well as cable films “Bessie” and “Life Support.” Together, Latifah and Compere produced “The Real MVP: The Wanda Pratt Story,” “The Best Place to Be,” “Curvy Style with Timothy Snell,” “The Perfect Match” and “The Rap Game.” Additionally, Flavor Unit produced the one-hour special event “Dear Mama,” which premiered on Mother’s Day, and has been renewed as an annual special. Earlier this year, she starred in Ray Giarratana’s The Tiger Rising, which she also produced under Flavor Unit.
In November of 2019, Latifah was seen as Ursula in ABC’s live-action remake of The Little Mermaid. In April 2020, she starred in the Quibi drama, When the Street Lights Go On, and executive produced Lifetime’s The Clark Sisters: First Ladies of Gospel, which became the highest-rated original movie for Lifetime since 2016. Earlier this year, she produced and starred in The Tiger Rising.
Latifah currently stars and is an executive producer on the CBS series reboot of The Equalizer, which quickly became TV’s #1 scripted series this year averaging 14.6 million viewers per episode. The Equalizer premiered for its second season on Sunday, October 10th.
Next up, Latifah will star in Netflix’s End of the Road coming later this year; and in Netflix’s upcoming sports drama Hustle opposite Adam Sandler launching on June 10th. Also under Flavor Unit, Latifah and The Jim Henson Company are developing a film adaptation of Nicole Glover’s The Conductors.
From Newark, NJ, Latifah currently resides in Los Angeles.
COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are certified cruelty free, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.
ABOUT COTY INC.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
Source: Coty Inc.