SAN ANTONIO--(BUSINESS WIRE)--Pabst Brewing Company, LLC (“Pabst” or the “Company”), one of North America’s largest privately held brewing companies, today announced that it has appointed two seasoned executives to its senior leadership team. Keith Diggs is joining as Chief Sales Officer, effective May 3, 2022, and Anna Basista is joining as Chief Human Resources Officer, effective May 2, 2022.
“We’re thrilled to welcome Keith to the Pabst leadership team as we continue to expand our customer base and capitalize on our tremendous market opportunity,” said Paul Chibe, CEO of Pabst Brewing Company. “Keith brings an unparalleled wealth of industry knowledge, deep relationships with distributors and expertise in commercial leadership and transformation that will be invaluable to our continued evolution as a company. I look forward to working with him to strengthen our commercial function and accelerate our growth trajectory in the years ahead.”
Mr. Diggs joins Pabst with over 25 years of experience in various commercial leadership roles in the beer and CPG industries. He spent over two decades at Anheuser-Busch InBev (“ABI”), where he oversaw the development and implementation of a new department which managed commercial priorities for all ABI regions and field sales personnel. Prior to that, he ran the company’s Southwest Region as a Regional Vice President where he was responsible for $1.5 billion and over 212 million cases in sales. In his most recent role, Mr. Diggs has been leading Operations at Amazon’s Dallas, Texas fulfillment center.
“It is an honor to join such an iconic company at this dynamic and exciting time for the beer industry at large,” said Mr. Diggs. “I’m thrilled to have the opportunity to support Pabst’s growth and partner with our valued distributors as we expand our reach.”
Mr. Chibe added, “We are also excited to welcome Anna, another proven leader who has helped scale numerous leading companies by enhancing and transforming their human resources operations. We have tremendous confidence in her ability to differentiate our company and provide valuable strategic contributions to build on our high-performing team and culture.”
Ms. Basista has decades of experience as an HR leader and communications strategist. Most recently, Ms. Basista served as Senior Vice President, Global Human Resources for Superior Essex Inc., a global leader in cable and wire technology, where she led HR functions across three continents for over 3,500 employees. Before that, she was the Director, Human Resources for VIAD Corp., an international experiential services company.
Ms. Basista commented, “Talent development and employee engagement play a critical role in the success of a business. I look forward to supporting a talented team and building on the strong, values-first culture that is so deeply embedded in Pabst and its legacy.”
About Pabst
Founded in 1844, Pabst is one of North America’s largest privately held brewing companies. Pabst’s portfolio includes iconic brands with deep ties to America’s heritage, such as its flagship Pabst Blue Ribbon and others such as Lone Star, Rainier, Old Style, Stag, Stroh’s, and Old Milwaukee. Pabst embraces change and is continuously innovating to find new and interesting ways to connect with consumers both within and outside the beer category. Our company, our people, and our brands are committed to making a positive impact on communities across the country. For more information about Pabst, please visit www.pabst.com.