NEW YORK & TORONTO--(BUSINESS WIRE)--Klick Health today debuted The Mother of All Reviews, an emotional new video paying tribute to working moms in advance of Mother’s Day, and acknowledging the extra load they’ve shouldered throughout the pandemic. The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.
In The Mother of All Reviews, six unsuspecting Klickster moms show up to their scheduled performance reviews, only to be brought to tears when they realize the reviews are from their families–not their colleagues. Their children and partners pre-recorded their feedback–messages of love and appreciation ranging from: “She was truly our Pandemic Czar” and “the matriarch of our entire team” to “She never gives up on achieving her goals.” The moms were captured on hidden camera reacting with astonishment and tears of joy.
“Creating this video tribute has been a labor of love,” said Klick Health CEO Lori Grant. “Moms have always been among the hardest-working people in the world and that’s become even more true during the pandemic as they’ve taken on additional roles and become their children’s daycare providers, tutors, and nurses.”
According to Motherly’s “2022 State of Motherhood” survey, of the 47 percent of U.S. moms who reported being their family’s primary income earners, half also handle the majority of household chores (up from 40 percent five years ago).
To help celebrate the amazing contributions of working moms and all moms, Grant said the feel-good three-minute production ends by encouraging viewers to pay tribute to the moms in their lives. It also directs mothers, who may have put their careers on hold to care for their families during the pandemic and are looking to restart their careers, to visit PathForward.org.
“We’re thrilled that Klick Health is honoring moms through this heartwarming video tribute,” said Path Forward Executive Director Tami Forman. “Millions of moms left the workforce over the last two years, and 25 percent of women considered leaving the workforce or downshifting their careers. We’re here to give caregivers – especially moms – at all stages of their careers a jump-start back to paid work.”
“We’re proud to work with Path Forward on The Mother of All Reviews to help ensure moms know how important they are on Mother’s Day and every day,” said Grant.
The Mother of All Reviews can be viewed, liked, and shared on YouTube at https://www.youtube.com/watch?v=g6go0oG5jHw.
About Path Forward
Path Forward is a nonprofit on a mission to empower stay-at-home moms and other caregivers to restart their careers after a break for caregiving. We know how hard it is to overcome the bias against a career break. Path Forward supports returners by offering career resources at no charge and by partnering with forward-thinking employers to create returnships that lead to jobs. More than 80 percent of Path Forward returners convert to full-time positions. Learn more at pathforward.org.
About Klick Health
Klick Health is the world’s largest independent commercialization partner for life sciences. For over two decades, Klick has been laser-focused on developing, launching, and supporting life sciences brands to maximize their full market potential. Klick was named a Large Agency of the Year for both 2020 and 2021 by Medical Marketing + Media (MM+M), marking 10 Agency of the Year industry awards in 10 years. Follow Klick Health on Twitter at @KlickHealth. For more information on joining Klick, go to careers.klick.com/.
About Klick Group
The Klick Group of companies – Klick Health (including Klick Katalyst), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs – is an ecosystem of brilliant talent collectively working to maximize their people and clients’ full potential. Established in 1997, Klick has teams in New York, Philadelphia, Toronto, and across North America. Klick has consistently been named a Best Managed Company and Great Place to Work. In 2021, the company was recognized with 15 Best Workplace awards, including Best Workplaces for Women, Best Workplaces for Inclusion, Best Workplaces for Giving Back, Fast Company’s Best Workplaces for Innovators, and FORTUNE’s Best Places for Millennials.