Hy Cite Enterprises Announces New President and CEO

Former President of Strategy Paulo Moledo is taking over the company’s top leadership position

MADISON, Wis.--(BUSINESS WIRE)--This week, Hy Cite Enterprises announced that Paulo Moledo, the company’s President, will be taking over as President and CEO. During his 3-year tenure at Hy Cite, Moledo’s leadership, charisma and strategic thinking have positioned him as a standout leader within the company.

Before joining the Hy Cite team in 2019, Moledo had extensive multi-country experience as the general manager and CFO of medium and large size companies such as Avon, AOL, Revlon and Ford Motor Co. Born in Brazil, Moledo’s previous professional positions across Latin America make him uniquely positioned to lead a multicultural, direct seller company like Hy Cite that creates economic opportunities for entrepreneurs in communities across the United States and Latin America.

“In this never-ending process of generating sustainable and profitable growth, I am fully convinced that Hy Cite will continue to benefit from Paulo’s extensive and diverse experience in multiple large-scale direct selling businesses,” said Erik Johnson, Executive Chairman of the Board of Hy Cite Enterprises. “Furthermore, he works under the same values and high ethical standards we have built this company on.”

As a family-owned business, Hy Cite prioritizes strong relationships with distributors and the communities they serve. As the company’s new President and CEO, Paulo Moledo will continue to position Hy Cite as a top direct seller company committed to providing high quality cookware that fosters entrepreneurial and economic opportunities.

ABOUT HY CITE

Hy Cite is a leading high-end direct selling kitchenware company. Under the Royal Prestige® Brand, and with a 63-year history, it is uniquely positioned to offer exceptional cookware utensils in 9 countries, combined with an unparalleled business opportunity to entrepreneurs. Hy Cite’s mission is to help people better nurture their families through our products and our business model. To learn more about the company, visit www.hycite.com. To learn more about their products, visit www.royalprestige.com.