ALPLA Launches Plastic Reimagined – A Plastics Sustainability and Recycling Education Resource

Microsite debunks plastics myths to inform and promote eco-friendly packaging solutions

MCDONOUGH, Ga.--(BUSINESS WIRE)--ALPLA, a global packaging solutions manufacturer and recycling specialist, announced today the launch of their new microsite, Plastic Reimagined, created to help consumers learn more about plastics sustainability and challenge common misconceptions about recycling and other plastics waste management systems. The initiative follows similar campaigns, carried out in more than 10 countries and 3 continents, which are part of the corporate project aVoice.

“Our goal for this resource is to help people see that plastics don’t have to be our enemy, but instead an ecological and viable resource when manufactured, used and recycled properly,” said James Rooney, Managing Director, North America at ALPLA. “Knowing that less than fifty percent of Americans consistently recycle, we’re proud to equip consumers with these practical guides for more conservational habits.”

Features on the Plastic Reimagined site include The Eco-Choice, a blog dedicated to sharing tips for living a more environmentally-friendly lifestyle, comparative data on the different types of plastics being manufactured today and how to recycle them, as well as information on the impact of legislation and individuals’ contributions to sustainability efforts worldwide.

“We all have a responsibility to protect our planet and its natural resources – but making real change starts with understanding where to begin,” said Billy Rice, Sustainability Manager at ALPLA. “When we arm ourselves with resources and knowledge like this, we have the opportunity to make more mindful decisions to reduce plastic pollution and ensure we create a cleaner world for generations to come.”

To learn more about how ALPLA is reimagining plastics, visit the new microsite at https://www.plasticreimagined.org/ or follow their sustainability efforts on Twitter and Instagram.

About the ALPLA Group

ALPLA is one of the leading companies involved in plastic packaging. Around 22,100 employees worldwide produce custom-made packaging systems, bottles, caps and molded parts at 177 sites across 45 countries. In North America, ALPLA specializes in bottles and caps for the food, beverage, auto, health, beauty, and home care industries by using conscientious culture to drive purposeful packaging. ALPLA operates its own recycling plants for PET and HDPE in Austria, Poland, Mexico, Italy and Spain, and in the form of joint ventures in Mexico and Germany. Other projects are being realized elsewhere around the world. www.alpla.com