MAHWAH, N.J.--(BUSINESS WIRE)--HealthSTAR Communications, a 23-year independent network of health communications agencies and technology-enabled services, announced today that is has rebranded and re-launched as Propel Health. Propel Health agencies offer industry-leading capabilities in brand strategy, communication, and engagement to help clients create exponentially meaningful customer relationships that propel brands forward.
The company’s new identity reflects the vision of Chief Executive Officer Mark Fleischer and the newly formed Operating Committee of individual agency executive leadership. “After joining the company in 2021, I began working the management team to more clearly define the vision and strategic direction of the company. In that process it became evident that new branding was required to reflect the strengths of our current offering and our vision and growth plan for the future,” says Fleischer.
The Propel Health mission is to help customers, employees, partners, and communities move from where they are to where they want to be. “Today, we achieve that through the strength of our capabilities in promotional brand strategy, creative, and integrated engagement; medical strategy and communications; speaker’s bureau technology and services; and compliant innovation platforms. Moving forward we will be expanding our offering with strategic investments in patient engagement, digital strategy, and analytics.”
To further support this transformation, HealthStar Strategic Engagements—the industry leader in technology-enabled speaker’s bureau services--has also been re-branded as Elevate Strategic Engagements. Elevate reflects the company’s commitment to shaping high-impact engagements that meet customers where they are and how they connect in today’s environment.
HealthSTAR Fusion Group, a full-service medical communications agency, has also re-branded as Fusion. The new branding reflects the agency’s commitment to creating uncommon reaction through medical strategy, content, and innovation.
Centron, the network’s integrated healthcare communications agency, created the new brand identities for Propel Health, Elevate Strategic Engagements, and Fusion.
ABOUT PROPEL HEALTH
Propel Health is an independent network of agencies creating exponentially meaningful brand experiences and relationships. Elevate Strategic Engagements is the industry-leading provider of technology-enabled, compliant speaker’s bureau solutions. Propel Health Patient Engagements provides HIPAA-compliant engagement leveraging proprietary technologies. Fusion is a medical communications agency that brings together strategy, scientific content, and innovative solutions to achieve uncommon reactions and outcomes. Centron, re-launched in 2017, is an integrated promotional communications agency providing full-service strategy, creative, and communications at every stage of the brand life-cycle.
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