Lovewick, An App to Help Couples Stay in Love Beyond the Match, Raises $1M Pre-seed

Couples app attracts 100k+ users organically by making relationship wellness fun

SAN FRANCISCO--()--Lovewick, a new app that helps couples stay in love once they’ve found it, announced today that it has raised $1,000,000 in pre-seed funding led by Corazon Capital, a fund managed by former Match Group, Tinder, and OkCupid executives, and joined by other notable investors including Leadout Capital and Gaingels. The company aims to fill the gap between dating apps and couples’ therapy, helping couples “work on” their relationships using tech that’s both fun and evidence-based.

Lovewick’s app includes a question card game, community-generated date ideas, research-based tips, and a place to keep “forget-me-nots” like coffee orders, shoe sizes, and anniversaries. While many apps optimize for time on screen, Lovewick uses technology to help couples meaningfully connect offline through new conversations and experiences.

“Unlike dating apps, Lovewick uses tech to help people who've found love, keep it. Over 40% of Americans have met a romantic partner online, but the 150 million Americans in relationships have few options to help them make their love last,” says Ali Maggioncalda, Founder and CEO of Lovewick. “Research suggests that relationship satisfaction declines over time without intention, and so Lovewick helps couples be mindful in love and also navigate ‘modern love’ dynamics like being long distance, dual career, queer, or intercultural without it feeling intimidating.”

Lovewick has been a hit on TikTok, attracting over 100,000 registered users organically since January 2021 and garnering millions of views. “TikTok has become an unexpected yet powerful tool for people to learn about and share relationship advice,” says Maggioncalda.

According to IBISWorld, the 2021 US dating services market size is $5.3bn. Lovewick bets that the couples’ space is worth significantly more; they estimate that Americans in relationships spend ~ $80B a year on dates and gifts alone.

“Lovewick has brought innovation to helping couples go beyond the match and nurture their relationships,” says Sam Yagan, co-founder of Corazon Capital, former CEO of Match Group, and co-founder of OkCupid. “I believe in the product Lovewick has built, and the early traction proves that it works.”

The company plans to use the funds to grow the team, make technology investments, and increase the audience they serve. If you’re in the United States, Lovewick is available to download on both iOS and Android.


Lovewick is a couples app on a mission to make the world happier and healthier through fulfilling, fun relationships. With an exploratory question game and hundreds of community-powered couples' ideas, the app helps people in relationships cultivate understanding, appreciation, and novelty. To learn more about Lovewick, visit


Ali Maggioncalda