SRP Companies Is Now Strategic Retail Partners (SRP)

Name Reflects New Strategic Direction for the Company

CASTLE ROCK, Colo.--(BUSINESS WIRE)--SRP Companies, the leading category manager and solutions provider to more than 50,000 retail outlets in North America, is now Strategic Retail Partners (SRP).

Along with the new name and brand, SRP unveiled an updated website and a new logo that evokes the characteristics of speed, strength and innovation. These changes reflect a refinement of the company’s strategic direction, which includes a new mission, vision and set of corporate values that guide its teammates:

Mission: Deliver exceptional value to our customers by providing innovative products and services.

Vision: Empower our team to become the most admired provider of consumer products and distinctive retail solutions.

Values: Integrity | Results Oriented | Humility | Safety | Collaborative | Accountability

“I believe that a strong mission/vision/values-driven culture supports team development and company growth,” said Don McIntyre, Chief Executive Officer. “Our new company name and brand better illustrate our commitment to our customers and team and reflect the future direction of the company.”

Customers and vendors can expect to see the updated branding rollout over the next several months.

“We’re excited to launch these updates that more clearly connects our company, mission and value proposition for our customers,” added Tim Ramsey, Chief Commercial Officer. “These changes illustrate SRP’s unique approach to being the most trusted provider of consumer products and tailored single-source retail solutions.”

About SRP Companies

SRP Companies is a leading North American provider of consumer products and single-source retail solutions to more than 50,000 retail outlets spanning the convenience store, truck & travel, theme parks & resorts, sporting good and travel channels. With approximately 1,000 teammates and seven distribution centers, the company provides route-based direct-store-delivery (DSD) services and specializes in product innovation, supply chain optimization and data analytics. SRP delivers value for its customers within a wide range of product categories including electronics, eyewear, plush toys and other essential consumer products. SRP’s portfolio includes proprietary brands such as Solaray, Pugs, Celltronix and Cloudz, alongside a variety of licensed products, as well as a family of companies, including Fiesta, Global, Aerial Bouquets, SRPi and SRP Canada. For more information about SRP Companies, visit: www.srpcompanies.com.