WorkStep Announces Tommi Forsström as New Chief Product Officer

Supply Chain Hiring and Retention Platform Adds Growth-Stage Software Innovator to Drive Product Strategy as Demand Skyrockets

SAN FRANCISCO--(BUSINESS WIRE)--WorkStep, a workforce hiring and retention platform for the supply chain, today announced the appointment of Tommi Forsström as its Chief Product Officer (CPO). With over 20 years’ experience scaling companies from start-up to growth stage, Forsström will lead WorkStep’s product strategy and development.

“It has never been more difficult to hire and retain frontline supply chain workers. Even the world’s largest companies are struggling to fill positions, meet demand and keep operations afloat. It’s a full-blown crisis,” said Dan Johnston, CEO and Co-Founder of WorkStep. “As a result, demand for WorkStep is at an all-time high and we are in rapid-growth mode. We need the best in the business leading our product strategy. Tommi Forsström is the innovator for the job, and we couldn’t be more excited for him to join this journey.”

An expert in evidence-based product strategy, Forsström previously led product innovation at Shutterstock and Splice—and consulted the Insight Partners portfolio on product strategy and leadership. Most recently, Forsström served as Vice President at Teachable where he assisted in scaling the company to a successful acquisition by Hotmart Co.

“The frontline worker shortage is one of the greatest challenges companies face today,” said Forsström. “Enabling employers to fundamentally shift and improve how they attract, hire and retain hourly employees with technology is both critical and exciting.”

Founded in 2017, WorkStep received a $10.5M Series A funding round in February of 2021, followed by Series B funding of $25M last month. The company, which grew revenue by more than three times year-over-year leading up to the fundraise, expects to more than triple its team in 2022.

To learn more about WorkStep’s products, please visit www.workstep.com.

About WorkStep

WorkStep is the leading provider of Frontline Workforce Retention (FWR) solutions purpose-built for the modern supply chain. WorkStep HIRE and RETAIN solutions provide HR, operations, finance, and c-suite executives what they need to hire frontline workers, engage them throughout their employment journey, and seamlessly act on critical insights to drive organizational change and ultimately reduce turnover. WorkStep customers include hundreds of manufacturing, warehousing, retail distribution, and transportation employers across North America –– including regional 3PLs and manufacturers. With a distributed team across the U.S., WorkStep plays a critical role in keeping the country moving forward by making the sector a better place to work for employers and employees alike. For more information, visit www.workstep.com.