New Study Shows Mortgage Process as Challenging as Home Buying in Today's Competitive Housing Market

Nine in ten consumers believe the loan application process is more or equally as stressful as finding the right home, according to new report.

SALT LAKE CITY--()--Finicity, a Mastercard company and leader in open banking solutions, today released its new report High Demand, Higher Hurdles in the Mortgage Market. The report reveals key findings around the issues consumers face during the mortgage process and how digital solutions are starting to provide relief. According to the report, 89% of respondents find the loan application was more stressful or as stressful as the home-buying experience.

To uncover the current pain points of the homebuying and refinancing experience, Finicity conducted a survey of 1,075 consumers, focusing on the current mortgage landscape and the consumer experience of homebuyers or those who have refinanced since April 2020.

“Buying a home should be exciting, not frustrating. And, the loan process can be a seamless end to the home buying or refinancing experience,” said Andy Sheehan, President and Chief Operating Officer, Finicity, a Mastercard company. “In this digital era, mounds of paperwork and lengthy processes should be a thing of the past. Many lenders do offer a partial digital loan process today, but that doesn’t mean that the customer experience is always better. Friction in the process can still remain.”

“Lenders will need to continue to refine the digital mortgage process and improve functionality to ensure an intuitive and efficient customer experience,” continued Sheehan. “Open banking data provides digital verification of assets, income and employment that can drive satisfaction, reduce risk and costs in the short term, and increase customer loyalty in the long term.”

The frustration of the mortgage loan process

With demand skyrocketing along with prices, finding the right house is extremely challenging in the current market. Finicity’s survey results indicate the loan experience to be just as or more stressful for most respondents.

  • 89% of respondents believe the loan application experience was more stressful or equally as stressful as the home-buying experience
  • 72% of respondents were surprised or very surprised at the volume of paper processes that still take place in many stages of the mortgage
  • 64% indicated frustration with their initial loan application process leading to hesitation in refinancing

A shift to digital verification

The mortgage process is behind in its digitization compared to other daily tasks and areas of finance such as payment and banking apps.

Moving to a digital loan process provides ease to, and even is expected of, consumers.

  • Only 12% of respondents indicated that they were uncomfortable permissioning their personal financial data to a lender.
  • Borrowers who used digital verifications were half as likely to say the loan process was the most stressful part of the home buying experience.

Consumer-permissioned open banking solutions allow for digital verifications throughout the mortgage process, shaving days off the entire experience. Over half (54%) of total respondents said it took between 30 to 60 days to go from application to close, with 16% indicating more than 60 days. Through the use of digital verifications, consumers can have a seamless experience that skips the paperwork and saves them time overall.

To read more about the High Demand, Higher Hurdles in the Mortgage Market, download the report here.

About Finicity

Finicity, a Mastercard company, helps individuals, families, and organizations make smarter financial decisions through safe and secure access to fast, high-quality data. The company provides a proven and trusted open banking platform that puts consumers in control of their financial data, transforming the way we experience money for everything from budgeting and payments to investing and lending. Finicity partners with influential financial institutions and disruptive fintech providers alike to give consumers a leg up in a complicated financial world, helping to improve financial literacy, expanding financial inclusion, and ultimately leading to better financial outcomes. Finicity is headquartered in Salt Lake City, Utah. To learn more or test drive its API, visit


DeAnn Zebelean


DeAnn Zebelean