ETF.com Announces Michael Morelli as New CEO to Lead and Grow the Business

NEW YORK--(BUSINESS WIRE)--ETF.com today announces Michael Morelli has joined the firm as its new CEO.

ETF.com is trusted by investors and advisors around the world for its deep coverage of the global ETF industry. Michael joined the business on 10 January 2022 and is tasked with accelerating ETF.com’s growth as the premier digital destination for news, data and analysis of ETFs.

The global ETF industry continued to break growth records in 2021. $1.14tn of net global flows were reported into ETFs around the world during 2021 versus $763bn in 2020*. Record inflows took global ETF assets under management beyond $10tn by the end of 2021, with inflows spanning core ETFs, as well as ESG, thematic, crypto and active ETFs.

As the global ETF industry continues to expand and adapt, firms like ETF.com need to evolve and adapt in tandem. The record growth of the global ETF industry highlights the opportunity ahead for Michael and the whole ETF.com team.

Michael’s experience and track record will ensure he can hit the ground running as the new CEO. Most recently he was the GM/SVP for media sales and US operations at Seeking Alpha and before that held leadership roles at leading firms including Viacom, Hollywood.com, Movietickets.com and The Real Deal.

Graham Tuckwell, Chairman, ETFS Capital, owner of ETF.com, says: “The global ETF industry is in a very exciting growth phase and the potential for this to continue remains strong. ETF.com, while already well-positioned, now has the opportunity to do more to support the global ETF industry. Michael is the right person to lead the expansion and growth of ETF.com.”

Michael Morelli, CEO, ETF.com commented: “I am excited to join ETF.com during this important point in the company’s evolution. ETF.com is a fantastic brand, business, and an invaluable resource for the global ETF industry. The potential expansion for both our digital media offerings, as well as the support across industry participants, is enormous. I look forward to working closely with the team on our continued growth and business transformation.”

* Financial Times, Chris Flood, 24 December 2021 ‘ETF assets close to $10tn after second year of record growth’

About ETF.com
ETF.com is the leading authority on ETF news, analysis, data and education, empowering investors to make informed decisions and achieve better investment outcomes.

About ETFS Capital
ETFS Capital is an investment company focused on growth opportunities across the investment ecosystem.