HISTORIC LAUNCH OF LIL HEROES NFT COLLECTION FROM EXILE CONTENT STUDIO, ARTIST EDGAR PLANS AND CURATIBLE

Collection Generated Approximately $25 Million in First 24 Hours of Trading Activity;

J Balvin and DJ Khaled Among Celebrity Collectors

LOS ANGELES--(BUSINESS WIRE)--24 hours after its launch, the Lil Heroes NFT Collection from Exile Content Studio, artist Edgar Plans and Curatible created a sensation in the NFT world.

Generating approximately $25 million in trading activity, “Lil Heroes” crossed the 7,800 ETH volume traded on Opensea and reached the #1 in its rankings of Top NFT collections by trading volume in 24hrs.

“This is an incredible start for our collection, and the beginning of a new ‘Lil Heroes’ entertainment franchise for us and our partners Edgar Plans and Curatible,” said Daniel Eilemberg, co-founder of Lil Heroes and President of Exile.

The Collection launched at 0.4 ETH (approximately $1,300) and is currently trading at a floor price five times that amount--2ETH (approximately $6,600), with nearly 4,000 holders of “Lil Heroes” NFTs.

At the time of minting, the “Lil Heroes” Discord community had reached nearly 150,000 members, and the collection had received support from celebrities like J Balvin, DJ Khaled, DJ Snake and Addison Rae, the first two having had their own 1-of-1 “Lil Heroes” NFT customed designed for them by artist Edgar Plans.

Plans said, “I am deeply gratified by the NFT community’s fantastic response to this launch, and I’m so grateful to be a part of this amazing ‘Lil Heroes’ journey with Exile and Curatible.”

“I am very happy to see all of our effort finally pay off and create such excitement,” said Massine Benoukaci, partner at Curatible. “We broke new records and I'm happy about that. What we did for Lil Heroes with Exile and Edgar is amazing."

Follow updates about Lil Heroes NFT Collection on @LilHeroesNFT!

About Exile Content Studio

Exile Content Studio creates content in Spanish and English for a global audience across multiple platforms — TV, Film, Audio and Digital. It recently co-produced Todo Va A Estar Bien with Diego Luna as showrunner for Netflix and docu-series Un Sueño Real, about Real Madrid’s women’s Football team for HBO with journalist Ana Pastor. Exile’s team has led content for the largest media companies in Spanish in the world with responsibility for the film studio, OTT service, broadcast and cable networks, music, news and digital. Their current slate includes Oscar winners and talent across genres and formats. The studio not only understands global trends – it shares and creates culture with content that generates buzz and breaks through the noise. To stay up to date with Exile’s upcoming projects, follow along at @ExileContent.