Parachute Appoints Meredith Lamont As Chief Merchandising Officer

Retail industry veteran will lead strategic development and execution across all product categories

LOS ANGELES--(BUSINESS WIRE)--Parachute, the premium multi-category lifestyle brand that makes you feel at home, today announced the appointment of retail industry veteran Meredith Lamont as the company’s first Chief Merchandising Officer. With extensive experience in retail merchandising and launching multi-million dollar, highly profitable business categories, Lamont will be responsible for driving growth strategies, as well as leading Parachute’s product development and category expansion.

“I am thrilled to welcome Meredith to the Parachute leadership team, and I’m confident that her retail merchandising expertise and deep experience with launching new business categories will accelerate growth in our company,” said Ariel Kaye, founder and CEO of Parachute. “Meredith has an excellent track record when it comes to successfully identifying white spaces across different industries and tracking evolving consumer trends, which will be instrumental as we look at opportunities to grow our product assortment. We look forward to Meredith sharing her expertise as we continue our mission to offer premium high-quality products in every room of the home.”

A 20-year retail veteran with 13 years specializing in home furnishings, Lamont previously served as a trend analyst and strategic advisor for multiple major retail brands to help companies identify areas for expansion across different categories in the market. She has held senior-level positions with established home and apparel retailers such as Pottery Barn, Gap Inc., and Levi Strauss & Co. Lamont brings deep merchandising expertise, from assortment analysis and brand strategy to product development and partnerships, and is well known for her inspirational approach to leadership and signature ability to launch new, highly profitable business categories.

Parachute continues to experience momentum, as the business opens more brick-and-mortar locations across the U.S. and introduces product categories serving new spaces within the home. As Chief Merchandising Officer, Lamont will complement Parachute’s leadership team, bringing to the role a deep knowledge of merchandise vision and customer engagement – all key to realizing the brand’s plans for sustained growth.

About Parachute

Parachute is a modern lifestyle brand that makes people feel at home. The multi-category home company offers products that are thoughtfully designed in Los Angeles and responsibly manufactured by expert craftspeople around the globe, using only premium quality materials. Every essential in the collection is inspired by comfort and relaxation. Parachute was founded in 2014, offering a carefully curated assortment of bedding. The brand has since released its own mattress and expanded into categories throughout the home, including bath, apparel, décor and furniture. Parachute operates 13 retail storefronts across the U.S. and recently launched in Canada. All products are available online at www.parachutehome.com.