Global Oral Care/ Hygiene (Toothbrush, Toothpaste, Breath Freshener, Rinse) Markets, 2021-2026 with Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline, Unilever, and Koninklijke Philips Dominating - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Global Oral Care/ Hygiene Market by Product (Toothbrush (Manual, Electric, Battery), Toothpaste (Pastes, Gels, Powder, Polish), Breath Freshener, Rinse) & Distribution Channel (Consumer Stores, Retail Pharmacy, e-Commerce), & Region - Forecast to 2026" report has been added to ResearchAndMarkets.com's offering.

The oral care market is projected to reach USD 54.9 billion by 2026 from USD 47.2 billion in 2021, at a CAGR of 3.1% during the forecast period.

The rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are the major factors driving the growth of the oral care market.

On the other hand, product recalls for the oral care market are expected to restrain the market's growth. Moreover, the adverse effects of teeth whitening products pose a major challenge to the growth of this market.

Toothpastes holds the highest market share, by product, in the oral care market, in the forecast period

Based on product, the toothpastes segment accounted for the largest share of 51.3% of the oral care market in 2020. The high market share of this segment can largely be attributed to the high adoption of toothpastes for the maintenance of oral hygiene and the growing awareness of the utility of these products in the prevention of dental caries.

The toothbrushes & accessories segment is expected to grow at the highest CAGR of 3.8% during the forecast period. The high growth rate of this segment can primarily be attributed to the high adoption of toothpastes owing to their accessibility, the increasing awareness of dental hygiene, and the promotion of teeth whitening and reduction of tooth sensitivity.

Online distribution channels' segment to grow at the highest CAGR in the oral care market, in the forecast period

The oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The consumer stores segment accounted for the largest share of 61.7% of the oral care market in 2020. In contrast, the online distribution segment is expected to grow at the highest CAGR of 9.5% in the forecast period.

The increasing number of internet users and advantages such as low costs, free deliveries, availability of multi-brand oral care products, and the convenience of purchasing along with product comparison is the key growth drivers for this segment.

Asia Pacific holds the largest share in the oral care market, by region, in the forecast period

The Asia Pacific region accounted for the largest share of 31.6% of the oral care market in 2020. The major factors driving the growth of the Asia Pacific region for the oral care market include the growing awareness of oral care & oral hygiene products in this region, rising disposable income, increasing aging population in certain countries, and rising investments in dental healthcare. The Asia Pacific market is also estimated to grow at the highest CAGR during the forecast period.

The prominent players in the global oral care market include Colgate-Palmolive Company (US), Procter & Gamble (US), GlaxoSmithKline plc (UK), Unilever plc (US), and Koninklijke Philips N.V. (Netherlands).

Premium Insights

• Growth in the Oral Care Market is Largely Driven by the Rising Incidence of Dental Diseases
• The Toothpastes Segment Accounted for the Largest Share in the Oral Care Market, by Type of Product, in 2020
• China to Witness the Highest Growth in the Oral Care Market During the Forecast Period
• Asia-Pacific Region Commanded the Largest Share of the Oral Care Market in 2020

Market Dynamics

Market Drivers

• Rising Incidence of Dental Diseases
• Rising Number of Practicing Dentists on a Global Scale
• Technological Advancements in Oral Care Products

Market Restraints

• Product Recalls

Opportunities

• Rising Trend of Online Purchasing and E-Commerce
• Growing Awareness About Oral Hygiene

Challenges

• Adverse Effects of Teeth Whitening Products

Industry Trends

• Artificial Intelligence and IoT in the Oral Care Market

COVID-19 Impact Analysis

• COVID-19 Health Assessment
• COVID-19 Economic Assessment
• Assessment of the Impact of COVID-19 on the Economic Scenario
• Assessment of the Impact of COVID-19 on the Economic Scenario in the Oral Care Market

Ecosystem/Market Map

• Value Chain Analysis: Oral Care Market

Case Study Analysis

• Case Study: Effect of Using Proximal Cleaning Devices on Periodontal Status of Adults

Technological Analysis in Smart Toothbrushes

• Smart Toothbrushes/Connected Toothbrushes
• Average Selling Price Trend: Electric & Smart Toothbrushes
• Trends/Disruptions Impacting Customers' Businesses (Yc-Ycc)
• Oral Care Market
• Revenue Sources are Shifting Towards More Technologically Advanced Oral Care Solutions for Better Oral Care Management

Regulatory Landscape

• US
• European Union (Eu)
• China

Porter's Five Forces Analysis

• Threat from New Entrants
• Shifting Consumer Trends Resulting in the Growing Fragmentation of the Market
• Bargaining Power of Suppliers
• Low Switching Costs of Buyers and a Large Number of Suppliers Relative to Buyers
• Intensity of Competitive Rivalry
• Large Number of Players and Low Product Differentiation Leads to High Competitive Rivalry in the Market
• Bargaining Power of Buyers
• Price-Sensitivity and a Large Number of Products in the Market Increases the Bargaining Power of Buyers
• Threat from Substitutes
• Superior Performance of Oral Care Products and Consumer Acceptance Reduces the Threat from Substitutes

Companies Mentioned

• 3M Company
• Church & Dwight Co, Inc.
• Closys
• Colgate-Palmolive Company
• Dabur India Ltd.
• Dentaid Ltd.
• Gc Corporation
• GlaxoSmithKline plc
• Hain Celestial Group (Jason Natural Products, Inc.)
• Hawley & Hazel (Bvi) Co. Ltd.
• Henkel AG & Co. KGaA
• Himalaya Wellness Company
• Johnson & Johnson
• Kao Corporation
• Koninklijke Philips N.V.
• Lg Household & Health Care, Ltd.
• Lion Corporation
• Orkla
• Perrigo Company plc.
• Procter & Gamble
• Sunstar Suisse S.A.
• Supersmile
• Ultradent Products
• Unilever plc.
• Young Innovations, Inc.

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