K-Chemicals is hosted by the Ministry of Trade, Industry, and Energy, organized by the Korea Trade-Investment Promotion Agency (KOTRA) and the Korea Specialty Chemical Industry Association (KSCIA), and has been operating permanently since its opening on March 22nd this year.
In the current situation where the spread of COVID-19 has not subsided, about 270 companies are participating in the promotion in the second half of this year for global expansion of the Korean chemical and beauty industries.
Beauty products that are in the spotlight internationally as well as industrial chemicals such as high-quality paints, adhesives, surfactants, additives, and plastics are showcased at the exhibition.
High-quality paints and adhesives, surfactants, additives, and plastics are on display at the Industrial Chemical Hall, while products from various fields, including cosmetics that are in the spotlight around the world, are on display at the Beauty Product Hall.
The two virtual exhibition halls consisting of industrial chemical products and beauty products are implemented in 2D and 3D, so buyers can view them in the form they want. Buyers can use video conferencing systems, chat functions, and counseling reservation functions at any time. It is designed to allow international buyers to visit anytime, anywhere without any inconvenience, and to make it easier to search for participating companies and items.
In addition, conference videos on Korean chemical industry trends, K-BEAUTY innovation, EU-REACH, K-REACH, and Korean export systems were released in the first half of the year to help buyers understand domestic and overseas export trends.
The online exhibition in the field of chemistry and beauty will be promoted to suit the target market through overseas media and YouTube channels and will also be introduced to Asian markets including China and the Americas, which are target markets for companies’ demand. It is attracting buyers from all 129 overseas trade centers owned by the KOTRA, and video counseling will be conducted for buyers discovered for a month from December.