Customer Identity and Access Management Provider Strivacity Announces $9.3 Million in Series A Funding

HERNDON, Va.--(BUSINESS WIRE)--Strivacity, a customer identity and access management (CIAM) provider, today announced that the company secured a total of $9.3 million in Series A financing. The funding round was led by Ten Eleven Ventures with participation from Toba Capital.

The average person has 100 different applications and services which require a password¹. The brands that run those apps and services work hard to create great experiences for their customers. Yet CIAM solutions offered by large identity and access management (IAM) providers force companies to make tradeoffs between creating the best customer experience, securing their customers’ data and staying compliant with fast-changing privacy regulations. Too often, this results in engineering and security teams getting bogged down with lengthy custom-coding projects.

“Business shouldn’t be forced to choose between providing a great customer journey and keeping data secure,” said Keith Graham, CEO of Strivacity. “Customers have more choices today than ever before, and they expect the brands they interact with to provide great service and safeguard their personal information. Strivacity adds secure CIAM capabilities to your online properties fast so you can grow your revenue, stay compliant with fast-changing privacy regulations and personalize your service thanks to the insights you’ll get into how customers interact with you.”

Strivacity is the CIAM provider that enables companies around the globe to simultaneously provide a standout customer experience while maintaining rigorous security and compliance standards. From centralizing the management and storage of customer identities to enforcing data sovereignty, Strivacity helps their customers prioritize their users while also keeping their own marketing, engineering, security and compliance teams happy. According to Gartner, "By 2022 CIAM will be a key component of a competitive UX strategy by 85% of organizations, up from 40% today."²

“CIAM tools are a great driver for digital transformation, but in their current form, are still pretty complex,” said Todd Weber, CTO and operating partner at Ten Eleven Ventures. “Stitching together all the right processes and tooling – while balancing customer needs, security, privacy and compliance – is simply more difficult than it should be, and requires too much extra time and custom coding by development teams. Strivacity has developed a new kind of CIAM solution that solves this challenge by giving developers a platform to work with and creates a better experience for users. Strivacity shows how much better CIAM can be, and we’re thrilled to help bring their innovation to the world. Get ready for apps to become a whole lot easier to develop – and to use.”

Strivacity will use the funding to accelerate R&D and expand go-to market investments in sales and marketing. As part of the investment, Todd Weber will join Strivacity’s board of directors.

To learn more about Strivacity:

• Read more about what we do;
• Get Kuppinger Cole’s perspective on Strivacity; or
• Start your free trial today.

About Strivacity

Strivacity lets brands add secure log-in and identity management capabilities to their customer-facing applications without tying up an army of developers or consultants. We offer a unified customer identity and access management (CIAM) solution that uses clicks (not custom coding) so organizations can get going fast and don’t have to choose between creating great customer experiences, securing their customers’ data and staying compliant with fast-changing privacy regulations like GDPR and CCPA. To learn more about Strivacity, visit https://strivacity.com/.

¹NordPass, https://tech.co/password-managers/how-many-passwords-average-person, 6 November 2021

²Gartner, Technology Insight for Customer Identity and Access Management, by Henrique Teixeira, Michael Kelly, Ant Allan, Jonathan Care, 21 September 2021