Pathway Vet Alliance Becomes Thrive Pet Healthcare, Centering Continuum of Care for Both Pets and People

Move reflects the company’s commitment to innovative solutions for veterinary practices and patients

AUSTIN, Texas--()--Pathway Vet Alliance announced today that it is now Thrive Pet Healthcare, committed to creating a more connected and innovative pet healthcare ecosystem that has been addressing the needs of over 1.3 million pet families annually.

“We believe that the pets that bring so much wellness and joy to all of our lives deserve exceptional care from people and professionals who are respected and thriving as well,” shared Dr. Stephen Hadley, CEO of Thrive Pet Healthcare. “We wanted our name to reflect our holistic view of delivering care – to pets, pet parents, and the veterinary professionals who care for them.”

Thrive Pet Healthcare includes a network of over 400 acute, primary, and specialty care providers across the nation. Additionally, the company operates Veterinary Growth Partners, a value-added management services organization, and Vetspire, a cloud-native platform that offers the veterinary industry a pioneering hospital management software-as-a-service.

The transition intends to create a strong community of hospitals and a thriving destination for veterinary practitioners. Now, pet parents can enjoy a network of care options to support any healthcare need that might arise throughout a pet’s lifetime and a membership program that makes this care more convenient and accessible.

“Practicing veterinary medicine has become incredibly challenging for a variety of reasons,” said Dr. Scott Schatzberg, Chief Medical Officer at Thrive Pet Healthcare. “This strategic evolution shows our commitment to removing barriers for veterinary care providers, so they feel enabled and inspired to succeed in their mission to provide the best pet care possible while also caring for themselves.”

“What sets Thrive Pet Healthcare apart is that it’s run by veterinarians,” added Dr. Jim McCutchan of Pilchuck Veterinary Hospital. “Veterinarians are at the highest level of the company, and this is evident in our operating model, our processes, and everything we do.”

For veterinary care providers, Thrive Pet Healthcare offers comprehensive programs designed to support their individual financial, emotional, and physical wellbeing, including:

  • A Veterinarian Incentive Plan (VIP) with up to $450,000 in incentive opportunities available to all Thrive Pet Healthcare doctors.
  • Fully funded tuition for obtaining a Vet Tech Associates degree through Penn Foster.
  • Fundamental family support with industry-first paid parental and “purr-ental” leave. Over 300 Thrive Pet Healthcare team members have taken advantage of parental leave to welcome new additions to their families over the past year.
  • Career opportunities nationwide throughout the network of hospitals to experience different disciplines of veterinary medicine, ultimately helping team members grow into their areas of passion. One such program is the Clinical Year Externship, created in partnership with veterinary schools, which offers soon-to-be veterinarians complete immersion in acute, specialty, and primary care medicine.

“Our collective purpose is to nurture pets and people through meaningful relationships and exceptional care. We ensure these principles are well reflected in every initiative we roll out,” said Dr. Kelly Cairns, VP of Medical Excellence and Education at Thrive Pet Healthcare. “Our medical excellence platform, which encompasses all aspects of training, professional standards, and innovation, is intentionally designed to empower individual development and effective collaboration within our medical community.”

The company designed its Thrive Plus Membership Program for pet families to expand accessibility to veterinary services and healthcare. Now, pet parents can conveniently access information about their pets’ care to feel empowered in their decision-making. For more information about the name change or to learn more about Thrive Pet Healthcare, please visit:

About Thrive Pet Healthcare

Thrive Pet Healthcare is a leading veterinary service network that uniquely delivers a continuum of care to pet families and services to veterinary hospitals. With an industry-first membership program and over 400 acute, primary, and specialty providers, Thrive Pet Healthcare offers personalized, accessible care through every stage of a pet’s life and health. The veterinarian founded and led organization provides premier benefits for practice staff while elevating privately held veterinary hospitals with innovative service and technology solutions. By focusing on the needs and aspirations of veterinary care providers, Thrive Pet Healthcare is supporting the wellbeing of the industry and raising the national bar for veterinary excellence.


Becca Lunt

Release Summary

Pathway Vet Alliance announced today that it is now Thrive Pet Healthcare.


Becca Lunt