Shutterfly Partners with Fashion Icon Iris Apfel to Launch Exclusive NFT Holiday CryptoCard Collection

Limited-edition collection of rare and never-before-seen holiday moments from Apfel’s life to be auctioned off on Giving Tuesday to benefit Boys & Girls Club of America

Shutterfly partners with fashion icon Iris Apfel to launch exclusive NFT Holiday CryptoCard Collection (Graphic: Business Wire)

REDWOOD CITY, Calif.--()--Shutterfly, a pioneer and leading ecommerce retail and manufacturing platform for personalized products, announced a partnership with larger-than-life style icon and the ultimate symbol of self-expression, Iris Apfel, to create an exclusive NFT Holiday CryptoCard Collection for charity.

Underpinned by Shutterfly’s focus on unleashing the creator in everyone, the collection features rare and never-before-seen moments from Iris’ life. With three pieces in the collection, each individual NFT is designed to unveil one holiday moment from Iris’ life. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021 holiday collection and the NFTs feature vibrant colors and textures as well as iconic eyewear as a nod to Iris’ personality.

“At Shutterfly, we deeply value creativity and self-expression, so we work hard to give people the tools to make things with meaning,” said Jim Hilt, President of Shutterfly. “It’s extremely rewarding for us to partner with a creative icon like Iris for this NFT Holiday CryptoCard Collection because the proceeds from this auction support an incredible organization, Boy & Girls Clubs of America. We believe that creative NFTs can provide an innovative way to celebrate cherished memories, and this is just the beginning of how we can help people create things that reflect who they uniquely are.”

“I am thrilled to partner with Shutterfly to create a one-of-a-kind NFT collection that unveils moments in my life that I hold near and dear to my heart,” said fashion icon Iris Apfel. “Having the opportunity to share cherished moments from my life and have them be auctioned off for a great cause is so rewarding - especially during such a joyous and generous time of year.”

Marking the first NFT for both Shutterfly and Apfel, the limited-edition collection will be auctioned off beginning on Giving Tuesday, November 30th through Tuesday, December 7th on One hundred percent of the proceeds will benefit Boys & Girls Clubs of America, a youth development non-profit and committed youth empowerment leader, on their commitment to empowering kids and encouraging teens to reach their full potential. Shutterfly will also make a $25,000 donation to Boys & Girls Clubs.

“Thanks to partners like Shutterfly turning creative ideas into innovative concepts to donate proceeds to Boys & Girls Club of America, we have been able to continue our work of empowering the youth across the nation,” ​​said Chad Royal-Pascoe, Acting Senior Vice President, Resource Development, Boys & Girls Clubs of America. “It is truly inspiring to team up with like-minded brands to support the values and missions that Boys & Girls Clubs of America live by, especially during the holiday season, and the funds raised from this partnership will go directly towards families and youth impacted by COVID-19.”

For more information and to bid on Shutterfly’s Holiday CryptoCards via CryptoCurrency or US dollars, please visit or

About Shutterfly

The Shutterfly family of brands together make up the leading online retail and manufacturing platform for photography and personalized products. Shutterfly is organized into three divisions: Consumer, Lifetouch, and Shutterfly Business Solutions. The Shutterfly consumer division helps people make and create products with meaning including cards, stationery, photo books, gifts and home décor. Premium offerings are available from the Tiny Prints boutique; Snapfish offers photo gifts, invitations, stationery and more; Spoonflower is a global marketplace of custom fabric, wallpaper and home décor. Shutterfly also offers an iPhone and Android app subscription service with GrooveBook that prints and ships a book with up to 100 photos every month. Lifetouch has been the national leader in school photography for more than 85 years and serves more people through partnerships with portrait studios, including JCPenney Studios. BorrowLenses offers high-quality photography and video equipment rentals for aspiring photographers. And for enterprise needs, Shutterfly Business Solutions delivers digital printing services that enable efficient and effective customer engagement through personalized communications and services. Shutterfly is majority-owned by certain investment funds managed directly or indirectly by Apollo Global Management, Inc. (NYSE: APO) and its subsidiaries and affiliates. For more information about Shutterfly, visit Follow us on social @shutterfly.

About Boys & Girls Clubs of America

For 160 years, Boys & Girls Clubs of America ( has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. More than 4,700 Clubs serve over 4.3 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. National headquarters are located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and Twitter.

About Iris Apfel

Self-described as “the world’s oldest living teenager,” Iris Apfel had made an iconic mark for herself in the elite fashion realm. By trade, Iris spent her career as an interior designer working on design restoration projects, specifically including her work at the White House -- crossing nine presidents. At a spry and active 98 years old, Iris released her autobiographical coloring book titled IRIS The Coloring Book, which encapsulates the many years of the fashion darling’s life in sixteen pages of whimsical drawings and witty sayings. Iris also released a book IRIS APFEL: ACCIDENTAL ICON, MUSINGS OF A GERIATRIC STARLET in 2018. In addition to her exhibits and collections, Iris is a visiting professor at the University of Texas, Austin. Recently at the United Nations’ New York Headquarter, she was awarded the Women Together Special Award at the 12th Annual Women Together Gala. Iris splits her time between NYC and Palm Beach. In 2015, she lost her long-time-love and partner of 67 years, Carl Apfel.


Erica Jostedt
Director of Corporate Communications for Shutterfly


Erica Jostedt
Director of Corporate Communications for Shutterfly