JAKKS Pacific Is Making It a Super Mario™ Holiday Season!

SANTA MONICA, Calif.--(BUSINESS WIRE)--JAKKS Pacific, Inc. (NASDAQ: JAKK), the leading toy and consumer products manufacturer, is excited to announce the Super Mario™ Deluxe Bowser's Airship Playset is named a 2021 Toy of the Year (TOTY) finalist in the Playset category. Debuting on March 10, 2021 (MAR10 Day) to fans across the world, the playset has made a splash in stores this year as a premier playset and Super Mario collectible available online and in the toy aisle.

JAKKS Pacific is making it a Super Mario holiday season. With major releases of new products and collectibles this fall, there are plenty of gifts for your family, friends and of course for yourself!

“We have seen our POS grow double digits for Super Mario across all major retailers this year. There’s no question the brand is stronger than ever and we are filling this demand with an array of new Super Mario figures, playsets and plush in stores this month,” said Craig Drobis, SVP at JAKKS Pacific.

Customers can find the TOTY nominated Deluxe Bowser's Airship for $39.99 at select retailers. Some of the feature mechanisms include spinning propellers and rocking motion wheels. It also plays recognizable sounds from the game like the Airship Fortress song, Bowser's laugh and roar, and cannon fire sound effects. This awesome playset includes a 2.5 inch Mario figure and opens up to store other Super Mario 2.5 inch and 4 inch figures.

The new 9” Super Mario plush are great stocking stuffers at only $9.99 each! Made for ages 3+, these iconic plush Mario, Luigi and Yoshi characters feature embroidered details and a have a super soft, cuddly feel. They are sure to be a hit with any Nintendo fan!

The Mario Kart™ 8 Mini Anti-Gravity R/C Racer is a fantastic addition to your collection and will be an exciting gift for anyone ages 5+. Have Mario race in standard mode or flip into anti-gravity mode to perform drifts and tricks. With added performance you can pop wheelies and do 360 spins! Each RC has range up to 100’. This toy includes Mario RC and remote control at retail now for $39.99.

These JAKKS products and more are on shelves and online now just in time for the holidays.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2021 JAKKS Pacific, Inc. All rights reserved.