NielsenIQ Unveils BASES 2021 Top Breakthrough Innovations Award Winners

Innovative brands capitalize on innovation trends to drive omnichannel growth

CHICAGO--()--BASES, a NielsenIQ business and leader in helping companies build brands through innovation, renovation, strategy, and go-to-market optimization, has released its highly-anticipated 2021 North America BASES Top Breakthrough Innovations. This year, the BASES Top Breakthrough Innovations project is celebrating 10 years of recognizing successful launches, advancing the state of innovation knowledge, and leveraging learnings to make innovators more successful in the future. Over the past 10 years, BASES has celebrated 224 winners in North America, who combined have accumulated $20 billion in year-one sales.

“As we celebrate the 10th anniversary of BASES Top Breakthrough Innovations, we’re thrilled to welcome the 31 new products in North America who are joining the impressive group of past winners,” said Kelly Startzel, Senior Vice President of BASES North America. “These winners represent the best of the best, and they’ve been able to achieve success and break through the clutter of the marketplace by making meaningful connections with consumers.”

In addition to celebrating the 2021 Top Breakthrough Innovation winners, BASES expanded this year’s project to focus on finding the next ‘breakthrough’ innovation. To do so, BASES analyzed the evolution of what ‘better for you’ means to consumers in North America as well as the potential power of tech-enabled innovation, revealing new and emerging consumer interests that could unlock future innovation opportunities for manufacturers across categories. While the way in which CPG products will deliver on these growing consumer needs will continue to change, it remains clear that placing the consumer at the center of the innovation process and coupling that consumer-centric need with a strong product and tailored activation remains the key to success.

The 2021 Breakthrough Innovation North American winners are: 

U.S. Winners

  1. Banza Pasta
  2. Bobalu Fresh Strawberries
  3. Brawny® Tear-A-Square®
  4. Crown Royal Peach
  5. Dawn Platinum Powerwash Dish Spray
  6. Heineken® 0.0
  7. hello bello baby care line
  8. JUST Egg™
  9. Kinder Bueno
  10. My/Mochi Ice Cream
  11. Native Deodorant
  12. Oatly Oatmilk
  13. OREO Lady Gaga
  14. Pampers® Cruisers 360° Fit
  16. Rebel Ice Cream
  17. Reese’s THiNS
  18. Skrewball Peanut Butter Whiskey
  19. Spindrift Sparkling Water
  20. Starbucks® Creamer
  21. Starbucks® Frappuccino with a Splash of Cold Brew
  22. Starbucks® Tripleshot Energy
  23. Talenti® Gelato Layers
  24. Tidy Cats Free & Clean
  25. Tyson® Air Fried Chicken
  26. Wonderful® Pistachios No Shells

Canadian Winners:

  1. Advil® Mini-Gels
  2. DELISSIO Stuffed Crust Pizza
  3. Friskies® Lil’ Soups®
  4. Love Good Fats
  5. Tim Hortons Canned Soup & Chili

For more information about this year's Breakthrough Innovations winners and to learn from their successes, please visit our Breakthrough Innovation website.

About NielsenIQ

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit


Gillian Mosher,, 647-282-9714
Alex Tekip,, 517-249-2588


Gillian Mosher,, 647-282-9714
Alex Tekip,, 517-249-2588