DENVER--(BUSINESS WIRE)--A new era of social imbibing has arrived in Canada. Keef Brands, founded in 2010 in Colorado as one of the original cannabis infused beverage companies, is proud to announce the launch of their products in Canada. Keef Brands’ wide assortment of top-quality cannabis drinks that celebrate social consumption are now available in the province of Ontario with Alberta and British Columbia following closely behind.
Keef Brands’ expansion into Canada has come to fruition via a partnership with emerging cannabis beverage leader BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) ("BevCanna" or the "Company"), which was announced earlier this year. BevCanna serves as the exclusive licensee, manufacturing and distribution partner for Keef Brands in Canada
“The Canadian cannabis market is ripe for innovation and accessibility, with products continuing to diversify and the demand for cannabis beverages on the rise. We are thrilled to partner with industry leader BevCanna to bring Keef Brands to Canada and introduce consumers across three provinces a new way of drinking with friends,” said Keef Brands CEO Travis Tharp.
Cannabis beverages are still relatively new to the Canadian market; products were first permitted in January 2020 and since then the market sector has grown steadily, as they now account for about 7.3 percent of total cannabis products sold in Q3 2021, according to Hifyre, BDSA’s Canada data partner, with strong sales projections for the future.
“We’re very excited about our partnership with Keef to launch their award winning products in the Canadian marketplace,” said BevCanna President Melise Panetta. “The Classic Sodas line is already a well-known and loved cannabis beverage brand in the US and Canadian consumers are eager to try it. We’re confident that it will be a strong brand in the Canadian market.”
Of Keef Brands’ extensive beverage portfolio in the United States, the first drinks to be available in Canada come from their top-selling Classic Soda product line. The flavors available include the award-winning Bubba Kush Root Beer, Original Cola and Orange Kush with more to come.
“We set ourselves apart with drinks that taste great and have fast-acting effects – two very important elements for those who use cannabis as prescription medicine as well as for adults consuming cannabis for pleasure. Keef Brands brings people together as they connect over the shared experience of enjoying infused drinks,” added Tharp.
The expansion into Canada follows Keef Brands’ steady growth within the United States, including launching in three new states – Missouri, Ohio and Maine – earlier this year. The company currently operates in nine markets and is poised to have another benchmark year. Keef Brands is the number one cannabis beverage brand in the U.S. by dollar sales in 2021 to date, and has seen their dollar sales for the first half of 2021 more than double those from the same period in 2020, according to BDSA. Keef Brands currently offers eight of the top ten-selling cannabis beverages in Colorado as well as two of the ten top-selling in California.
For more information on the full product portfolio, please visit keefbrands.com.
About Keef Brands
A recognized leader in the cannabis space known for its track record of innovation, taste and consistent quality, Keef Brands develops, produces, and distributes multiple cannabis-infused product lines including Keef Classics, Keef Mocktails, Keef Sparkling H2O, Keef Energy, Keef Life H2O, Keef PAX Pods, Keef Carts and Keef Oil Syringes. This diverse and carefully curated product portfolio continues to be an award-winning brand, including the Westword 2019 Best in Denver Readers’ Choice for Best Edible Company. According to BDSA Analytics, Keef is the #1 cannabis beverage brand (by both dollars and units sold) in the United States in 2021 and Keef saw the largest year over year growth of beverage market share (by dollars sold) in 2020. Founded in Boulder, CO, the company has been at the forefront of innovation around social cannabis product development and education since 2010. The brand is currently available in seven states: Arizona, California, Colorado, Maine, Missouri, Ohio, Oklahoma, as well as Puerto Rico and in Canada. Follow Keef Brands on Instagram and Facebook.