Perfect Corp. Receives Itzamná Innovation Award, Granted by Mexico’s National Chamber of Electronics, Telecommunications and Technology (CANIETI) and Deutsche Messe

The Itzamná Innovation Award is the most important recognition in the ICT industry. It is given to outstanding companies that drive the development of Industry 4.0, and is inspired by the Hermes Award that is given out annually at Hannover Messe in Germany.

MEXICO CITY--(BUSINESS WIRE)--Mexico’s National Chamber of Electronics, Telecommunications and Technology (CANIETI) and Hannover Fairs Mexico, have recognized Perfect Corp., the global leader in beauty AI & AR technology solutions, and developer of the distinguished YouCam Makeup App, with the Itzamná Innovation Award.

The prize was given out in the context of the Noche de Industriales (Industrials’ Night) by Jochen Köckler, CEO of Deutsche Messe, who emphasized: “The ICT industry’s Itzamná Award is the annual award by Hannover Messe Mexico and Latin America in order to recognize the efforts and achievements of the industry towards the promotion of digitalization and the implementation of an Industry 4.0 agenda, which positions SMEs, companies and young talents in the country to become the next technological pioneers.”

Recognizing Breakthrough Solutions with Prestigious Innovation Award

Carlos Funes, President of CANIETI, explained that the winners for the best and most advanced of the Mexican industrial sector in six categories: ICT Inclusion, Startup of the Year, Global Positioning, Digital Transformation, Cybersecurity and Itzamná Innovation, were selected by a group of experts from the industrial sector, who reviewed more than 100 innovative projects from a social, academic and technological perspective. He also commented that the general public had a significant participation, generating more than 10,000 votes online to select their favorite project.

Perfect Corp., the global leader in AI & AR beauty tech solutions, received the night’s most important award, thanks to its technological innovation that is transforming the beauty industry through innovation in Artificial Intelligence and Augmented Reality, and integrating consumers into the digital world.

Revolutionizing the Shopping Experience with Groundbreaking Solutions

Founded in 2015 by Alice Chang, Perfect Corp. has over 320 global brand partners, the majority of which are present in Mexico. Perfect Corp. provides technological tools to its commercial partners, allowing them to boost their productivity and competitiveness, while promoting the development of productive sectors of the economy where they are implemented, therefore improving the evolution of the ICT sector and the new digital ecosystem, towards a positive and significant impact in Mexico’s development, through digital tools, including:

• Virtual Makeup Try-on: product and look try-on (available on web, in-store, and in-app)
• AI Smart Shade Finder: auto match user with best foundation shade
• AI Skin Diagnostic: instant skin analysis and product recommendation
• AI Live Hair Color: true-to-life 360 degree AR hair color effects
• Beauty Advisor 1-on-1: on-demand, interactive, virtual beauty consultations
• AR Livestreaming: interactive broadcast network (online and in-app)
• AI Virtual Accessories: instant 3D modeling for eyewear, earrings, and more.

Distinguished personalities such as the Governor of the State of Guanajuato, Diego Sinhue Rodríguez Vallejo, José Antonio Abugaber, national president of CONCAMIN, Héctor Tejada, president of CONCANACO – SERVyTUR, Peter Tempel, German Ambassador to Mexico, and top management from Siemens, Schneider Electric and Mitsubishi Electric assisted with the event.

To learn more from beauty tech experts as well as powerful ROI secrets, read Beauty Tech: The Complete Guide 2021.

About Perfect Corp.

With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.