IDEAL AGENT and Incenter LLC to Create a Next-Generation, Holistic Model for Serving Home Sellers

Companies to Bring the Entire Housing Ecosystem Together Under One Virtual Roof

TAMPA, Fla. & PHILADELPHIA--()--IDEAL AGENT and Incenter LLC today announced their collaboration on a next-generation, holistic model for serving home sellers—bringing together the entire ecosystem of involved parties under one virtual roof.

The collaboration, advanced through an investment by Incenter, allies two companies with a common objective—to improve the experience of buying or selling a home.

IDEAL AGENT was founded to provide consumers with an exceptional home selling experience at a fair commission. Its technology platform matches homeowners with agents in the top 1% of their local market—who sell houses for top dollar, for commissions of as little as 2% (versus the usual 6% or more), while providing high-touch service.

Incenter is a family of nine best-of-breed companies that create novel solutions to improve mortgage industry performance by optimizing lending processes.

Through their new relationship, Incenter will partner with IDEAL AGENT to create and add new branded offerings. For example, IDEAL AGENT will be making title agency services available to clients (IDEAL TITLE AGENCY). Referrals to service providers such as movers and insurers are also on the roadmap.

“Our collaboration with Incenter will further IDEAL AGENT’s objective of delivering value to the home seller at every step, said Steve Johnston, CEO, IDEAL AGENT. “Incenter’s ability to conceptualize new solutions and accelerate them into the market is second to none. I’m excited about what this synergy means for our industry and consumers.”

“IDEAL AGENT’s plan to join real estate and mortgage service providers on one virtual island is truly progressive,” said Bruno Pasceri, President, Incenter. “When these professionals are working as one team to support consumers, everyone benefits.”


IDEAL AGENT delivers a better home selling experience through its network of top 1% local agents nationwide who sell houses for top dollar, quickly and for a low commission. The company is based in Tampa, Florida and employs nearly 100 professionals while serving all 50 states with over 2,000 in-network real estate agents. IDEAL AGENT is building a real estate tech platform that will modernize the real estate transaction into a seamless online experience for all. For more information, please visit

About Incenter LLC

Incenter ideates and deploys innovative solutions for optimizing business performance in the mortgage and specialty finance industries. The company is based in Fort Washington, Pennsylvania and employs over 1,600 professionals across its sub-brands. For more information, please visit


Dawn Ringel
267-620-8401 or

Release Summary

IDEAL AGENT and Incenter LLC are collaborating on a new model for serving home sellers—bringing the housing ecosystem under one virtual roof.


Dawn Ringel
267-620-8401 or