Traub Capital Partners Closes Inaugural Fund Above Target

The fund, which has already completed $400mm in transactions, will continue acquiring established consumer businesses that will benefit from its strategic capabilities

NEW YORK--(BUSINESS WIRE)--Traub Capital Partners today announced the closing of its inaugural fund.

Traub Capital Partners is a New York-based private equity firm that specializes in identifying and creating value in consumer companies. The firm's differentiated approach integrates deep consumer-focused operating experience within the investment process to unlock opportunities. The fund targets investments in companies with revenue between $50 and $250 million.

“Traub Capital Partners specializes in building value in consumer companies using its unique combination of investment, strategic, and operational expertise,” said Brian Crosby, Managing Partner with Traub Capital Partners. “We have the strategic vision to see opportunities where others don’t, and the tactical resources to execute on them where others can’t.”

“Traub Capital Partners is excited to partner with established world class consumer businesses seeking to reinvigorate themselves with our culture led, engaged approach,” said Mortimer Singer, Managing Partner of Traub Capital Partners.

Traub Capital Partners had already closed on two prior portfolio companies in this fund in transactions worth $400mm in aggregate.

Traub Capital Partners previously acquired Signature Brands, the leading North American manufacturer of dessert decorating products, as well as the leading player in the other celebrations product categories in which it competes. Its iconic brands include Betty Crocker, Cake Mate, Pumpkin Masters, PAAS and Giftpop.

A year ago, the firm also acquired Mana Products which is the world’s leading partner for innovative development and manufacturing of branded and private label prestige beauty and skincare products. Mana combines industry insight with cutting-edge research and operational expertise to yield truly unique color cosmetics, skincare and hair care products of the highest quality.

Traub Capital Partners was co-founded by Brian Crosby, Geoffrey Lurie and Mortimer Singer and today has $173mm of assets under management. The firm previously announced in May 2021 that David West joined the firm as Managing Director.

About Traub Capital Partners:

Traub Capital Partners is a New York-based private equity firm that specializes in building value in consumer companies. The firm's differentiated approach integrates deep consumer-focused operating experience within the investment process to unlock opportunities and apply tactical resources to execute them for the benefit of our investors. The fund targets investments in companies with revenue between $50 and $250 million. To learn more about Traub Capital Partners, visit www.traubcapitalpartners.com