MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the world’s pre-eminent distributor of beverage alcohol—today announced its special insert in the August/September issue of CHILLED Magazine (CHILLED), the “Bartender’s Guide to Wine: Everything you need to know about suggesting, selling, and serving wine.” Brimming with insights from Southern Glazer’s industry-leading wine experts, the insert equips bartenders with the knowledge needed to feel as comfortable selling wines as they do spirits.
Marking the first-ever dedicated wine insert distributed to CHILLED’s circulation of 85,000 readers, the 36-page section includes stories ranging from “How to Suggest Wines Like a Boss” to “Create a Wine List in 6 Easy Steps,” featuring Master Sommeliers and mixologists from Southern Glazer’s team of subject-matter experts.
“While formal wine education is great for professional development, there are some simple tactics bartenders can employ right away to build their knowledge and feel more confident making recommendations,” said Eric Hemer, Senior Vice President, Director of Wine Education for Southern Glazer’s. “The ‘Bartender’s Guide to Wine’ that Southern Glazer’s crafted in collaboration with CHILLED is the best resource for bartenders to feel educated and excited about wine.”
This partnership stemmed from a desire for wine education expressed by the CHILLED 100 Market Ambassador Team, comprised of almost 700 distinguished beverage professionals across the country. With COVID-19 pushing many bartenders to wear several hats—including in-house wine expert—a go-to resource for ordering, suggesting, selling, and serving wine was in high demand. This is where Southern Glazer’s experts gladly stepped in.
“We are thrilled to provide our community of bartenders with the tools needed to expand their wine knowledge to match their spirits knowledge,” said Jeff Greif, Publisher for CHILLED. “This resource gives bartenders the opportunity to bring even more value to their restaurants and bars, increasing their chances for personal and professional growth.”
CHILLED’s bimonthly publication highlights mixologists inspiring the latest trends, the hottest new cocktails that bartenders are creating all around the world, and profiles brand ambassadors, distillers, bars, industry influencers, and the spirits themselves.
Please click here to read the digital edition of the “Bartender’s Guide to Wine” in CHILLED’s August/September issue.
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.