NEW YORK--(BUSINESS WIRE)--Hookup app Kasual dropped a hot new version of its no-strings-attached platform on August 26 with impressive safety features that find a balance between keeping users anonymous, but verified. To date, Kasual has more than 6 million downloads, and is on the fast track to overtaking the competition with research-based solutions to its users’ wants and needs.
Kasual has already connected more than 5.1 million people with their next casual encounter, and stands out from the crowd with an alternative to the swiping and scrolling of Craigslist Personals and other apps with a similar sexy agenda. A game of chance presents modern-day Romeos and Juliets with cards that when flipped, reveal a potential match in the user’s locale. It’s like roulette, but with bigger and better rewards.
The latest iteration of the app overtakes the Craigslist Personal alternatives with verification processes that don’t compromise the anonymity of the user. This has been a key feature in allowing users to dabble in the debaucherous, explore their sexuality and flirt with freedom. In designing the most updated version of the app, Kasual’s expert team of programmers was careful to protect the identity of the client, while enhancing their safety by protecting against catfish, scammers and would-be pimps and prostitutes.
The upgraded verification system ensures every profile is genuine by requiring users to take a selfie, copying a gesture shown in a sample image. Failing to verify will lead to their account being permanently banned. People using an old version of Kasual will be prompted to update to the newest version or they will not be able to log into their profile. In this way, Kasual and its 415,000 daily active users can be sure the people they’re flirting with are real, and have been mutually approved by the Kasual customer service team.
Product manager for Kasual, Paul Lee, said that anonymity was crucial in allowing users to be the most authentic version of themselves.
“It seems paradoxical, but it’s anonymity that enables Kasual users to live their best lives through the app. Without having to show their faces, they can express their sexuality, explore their desires and fulfil their fantasies in a safe place that’s free of guilt or gossip. They don’t need to worry that friends, colleagues or acquaintances can see their profile and start making unfounded judgements.
“As utopian as that sounds, it’s also very convenient for illegal users, such as scammers, spammers, catfish and prostitutes, to kick-start a thriving business. Without our rigorous new verification processes, the experience and safety of our members could be compromised by such activity,” Mr. Lee said.
Unfortunately, this type of activity is not uncommon in the world of online dating. According to the United States Federal Trade Commission, a record $304 million was lost to romance scams, an increase of almost 50% from 2019. More than ever, the safety and security of users is of utmost concern for Kasual.
“We have an excellent relationship with our users, and always encourage them to report any suspected nefarious activity or conversations that make them feel uncomfortable. In the past, when we’ve followed up, we’ve found that some people try to ask our customers to send money to their Cash App before meeting in real life, and we’ve identified them as scammers from Nigeria later.
“Kasual has no tolerance for this kind of fraudulent activity. That’s why we focused on developing a required verification system to make sure every user is exactly who they say they are. At the same time, GPS location is required to complete the registration process so that people are not able to skip and use a VPN to generate a fake location,” Mr Lee said.
Kasual offers the most anonymous online dating experience available today and its stringent verification process outstrips the safety features of the other alternatives, including Adult Friend Finder, Ashley Madison, Seeking and, before it was removed, Craigslist Personals.
The dismantling of the Craigslist Personals section in response to Congress passing a sex trafficking bill highlighted the need for online dating sites to better monitor activity. While Kasual doesn’t collect data from its users that could potentially identify them, it does require a verified location. Its safety priorities are supported by a self-policing community with round-the-clock methods for users to report suspicious activity. Additionally, to uphold the associated laws, Kasual only accepts users over 18 and does not allow sex workers or financial exchanges.
Many of the features users of Craigslist Personals favoured are similar to those on Kasual’s user-friendly platform. The nameless and facebook-less sign-up means people can flirt without having a picture of their faces.
Online dating is a growing market, with 44 million active users in the United States, an estimated revenue of US$602 million, and a projection of US$755 billion by 2024.