BOSTON--(BUSINESS WIRE)--Leading customer data platform (CDP) BlueConic today announced it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit. As the only CDP that has been architected for the privacy-first age, this latest news validates the company’s ongoing commitment to protect its customers’ interest and data amid rapidly shifting privacy regulations and increased scrutiny of privacy practices.
The independent audit assesses internal controls involving security, availability, and confidentiality of the data processed on behalf of customers, as defined by the Trust Services Criteria set forth by the American Institute of Certified Public Accountants (AICPA). As part of the audit, BlueConic demonstrated the robustness of its data protection policies and procedures, including the security of the data held, the confidentiality of the data processed, and the availability of that data to those that had permission to access it.
With growing privacy concerns and the risk of data leakage that can lead to substantial fines and penalties, BlueConic’s completion of the audit provides assurance to customers that the provider they have chosen has been held accountable to the highest standards of data protection.
“In today’s environment, where trust and privacy are a source of competitive advantage and the key to business growth, every company needs to take the protection of the data they hold seriously and extend this due diligence to the vendors they work with. Our SOC 2 Type 2 audit underlines our commitment to customers and our position as a leading CDP with privacy at the heart of everything we do,” said Bart Heilbron, CEO and co-founder of BlueConic. “By failing to address such a vital safeguard in their tech stack and continuing to work with unverified partners, companies not only risk regulatory scrutiny and massive fines, but also a loss of consumer trust that can cause irreparable damage to their brand and reputation.”
A copy of BlueConic’s SOC 2 Type 2 report is available for customers upon request.
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.