INDIANAPOLIS--(BUSINESS WIRE)--MetaCX, the pioneer in building a Value Network that brings suppliers and buyers together to manage the expected value from their relationship, has been included as a Cool Vendor in the “Cool Vendors in Technology Marketing” report1 by Gartner.
The MetaCX network facilitates the flow of value across the entire enterprise value chain, linking vendors, customers, partners, and teams in a shared system of record for value creation. Within the network, partnering companies are able to define, manage, and measure desired business outcomes by collaborating in shared digital spaces backed by live performance data.
“What is selling and demand fulfillment for a supplier is strategic sourcing for a buyer,” said Scott McCorkle, MetaCX co-founder and CEO. “MetaCX is a first-of-a-kind platform that connects suppliers and buyers through co-created digital spaces that anchor the expected value of the relationship and measure value realization with live performance data.”
As part of the Cool Vendor series, which is designed to highlight innovative vendors, products and services, the report acknowledges six companies that “help technology and service providers scale demand, improve win rates, and accelerate deal velocity using AI-based sales acceleration and CX solutions”.
This recognition comes on the heels of major technological advancements within the MetaCX platform that transform how value is defined, managed and realized in business ecosystems around the world.
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MetaCX has created the world’s first Value Network to facilitate the flow of value across the entire enterprise value chain, linking vendors, customers, partners and teams in a shared system of record for value creation.
Headquartered in Indianapolis, MetaCX has raised $24.5 million from Upfront Ventures, High Alpha, Greenspring, BIP Capital, and Silicon Valley Bank, and is led by Founder Scott McCorkle, former president of ExactTarget and CEO of Salesforce Marketing Cloud, and former executives from Salesforce, ExactTarget, Facebook, and Drift. For more information, visit https://metacx.com or follow the company on Twitter @metacx.
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Tags: MetaCX, SaaS, B2B, Value Network, sales, customer lifecycle, CRM, CX, supplier, buyer, digital transformation, revenue, customer success, performance economy, analyst report, Gartner, Cool Vendor, value creation, value realization, outcomes
1 Gartner, “Cool Vendors in Technology Marketing,” Ray Pun, Alastair Woolcock, Julian Poulter, Michael Maziarka, David Yockelson, and Christy Ferguson, 01 June 2021