Playmaker Strengthens Leadership Position in Brazil

Playmaker announces acquisition of leading fan community, Fanáticos Por Futebol

TORONTO--()--Today, Playmaker Capital Inc.(TSX-V: PMKR) (“Playmaker”), has announced the acquisition of Fanáticos Por Futebol (“Fanáticos”) and the launch of its second major brand in Brazil, Somos Fanáticos. Playmaker, through its wholly owned subsidiary Futbol Sites, is the largest international digital sports media operator in Brazil according to Comscore.1 The acquisition of Fanáticos by Playmaker took place on June 11, 2021.

“With sports betting soon to be regulated in Brazil, growing our loyal fan base is very important and will allow us to remain a key partner to sports betting companies in Brazil,” said Federico Grinberg, CEO of Futbol Sites and Executive Vice President of Playmaker.

Bolavip Brazil, Playmaker´s first major brand in the region, attracted a record 15.4 million unique visitors in May 2021, making it the highest-ranking sports website in Brazil. Having only launched in the market 18 months ago, Brazil has become the largest audience market for Playmaker in Latin America.2

“This acquisition is immediately accretive to Playmaker. Fanáticos adds over 4.5 million new social media followers with nearly one million on Instagram alone, altogether generating more than 33 million interactions every month, with market leading interaction rates. They are profitable and our team is passionate about Fanáticos and their fans. We are very excited to have them join the Playmaker family,” adds Jordan Gnat, CEO of Playmaker.

News Sports Fan Pages Brazil Rankings3

Facebook Page Name

Instagram Page Name

1.

Fanáticos Por Futebol

1.

Fanáticos Por Futebol

2.

FOX Sports Brasil

2.

Doentes Por Futebol

3.

GE Globo

3.

FOX Sports Brasil

4.

UOL Esporte

4.

TNT Sports Brasil

5.

TNT Sports Brasil

5.

UOL Esporte

Consistent with the focus on fans as the centre of the Playmaker ecosystem, Futbol Sites will be launching the new Somos Fanáticos (We Are Fans) brand in Brazil. The look and feel is a meaningful refresh and will include hundreds of additional articles per week to continue to build fan loyalty and create additional opportunities to engage with advertisers and sports betting companies.

####

TSX VENTURE EXCHANGE DISCLAIMER

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

ABOUT PLAYMAKER

Playmaker (TSX-V: PMKR) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.

For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans.

ABOUT FANÁTICOS POR FUTEBOL

Fanáticos por Futebol started in 2015 as a Facebook Fan Page and within one year of launch, they had more than 1 million engaged fans. With a major focus on International Soccer content, primarily Champions League and European leagues, Fanáticos is one of Brazil's leading and most engaging soccer news communities, with more than 4.5 million fans across its owned social media channels.

1 Comscore Ranking - Most Visited Sports Websites in Brazil - May 2021 (Unique Users)
2 Comscore Ranking - Most Visited Sports Websites in Brazil - May 2021 (Unique Users)
3 CrowdTangle by Facebook - Last 30 Days

Contacts

MEDIA CONTACTS
Tom Webb
E: tom@redknotcomms.com
T: (+1) 512 952 9369

Romilly Evans
E: rom@redknotcomms.com
T: (+44) 7766 752 274

Release Summary

Financial disclosure

Contacts

MEDIA CONTACTS
Tom Webb
E: tom@redknotcomms.com
T: (+1) 512 952 9369

Romilly Evans
E: rom@redknotcomms.com
T: (+44) 7766 752 274